INVESTMENT MARKETING AS DETERMINANT OF COMPETITIVENESS OF ENTERPRISES AT THE MARKET OF INVESTMENTS

In the article considered the question of the importance of investment marketing in the modern market activity, innovativeness such services, its effectiveness in ensuring consumer effect on economic processes. Purpose of the article is to heave the interest to this methodology of work at the market...

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Bibliographic Details
Main Authors: Марія Олексіївна Базь, Є. А. Домашева
Format: Article
Language:English
Published: Igor Sikorsky Kyiv Polytechnic Institute 2015-07-01
Series:Ekonomìčnij Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu Ukraïni "Kiïvsʹkij Polìtehnìčnij Institut"
Subjects:
Online Access:http://ev.fmm.kpi.ua/article/view/45704