Analiza strategii asortymentowych marek handlowych produktów mleczarskich w sieci dyskontów Biedronka i Lidl
The aim of this study was to analyze the product strategy of trade brands of dairy products in two main discount chains in Poland (Biedronka and Lidl). Empirical research was conducted to review the assortment of main trade brands in 18 product groups in 2013 and 2015. Special attention was given...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego
2016-03-01
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| Series: | Problemy Zarządzania |
| Subjects: | |
| Online Access: | https://pz.wz.uw.edu.pl/resources/html/article/details?id=169981 |
