Deceptive Practices Used in Contemporary Marketing Communication and their Evaluation from Customer Perspective in Slovak Republic
Satisfying customer needs in order for an organisation to achieve a defined profitability on the one hand and to have satisfied customers on the other has been characteristic of traditional customer-oriented approaches to marketing management. Hypercompetitive market, which is currently functioning...
Main Authors: | Katarina Gubiniova, Gabriela Pajtinkova Bartakova |
---|---|
Format: | Article |
Language: | English |
Published: |
EconJournals
2017-03-01
|
Series: | International Review of Management and Marketing |
Online Access: | https://www.econjournals.com/index.php/irmm/article/view/4056 |
Similar Items
-
Deceptive Practices Used in Contemporary Marketing Communication and their Evaluation from Customer Perspective in Slovak Republic
by: Katarina Gubiniova, et al.
Published: (2017-03-01) -
Deceptive Practices Used in Contemporary Marketing Communication and their Evaluation from Customer Perspective in Slovak Republic
by: Katarina Gubiniova, et al.
Published: (2017-03-01) -
Deceptive Practices Used in Contemporary Marketing Communication and their Evaluation from Customer Perspective in Slovak Republic
by: Katarina Gubiniova, et al.
Published: (2017-06-01) -
The Customer Contentment with Products and Services in Telecommunications Sector in the Slovak Republic
by: Anna Krizanova, et al.
Published: (2014-04-01) -
The food advertising market in the Slovak Republic
by: Ľ. Nagyová, et al.
Published: (2007-08-01)