As far as my eyes can see: Generation Y consumers’ use of virtual reality glasses to determine tourist destinations

AbstractThe study focused on the intention to adopt and actual use of virtual reality (VR) glasses to determine tourist destinations amongst Generation Y in South Africa. This study considers the direct influence of perceived usefulness, perceived ease of use and perceived credibility on attitudes t...

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Bibliographic Details
Main Authors: Eugine Tafadzwa Maziriri, Matilda Modjadji Mashapa, Brighton Nyagadza, Brian Mabuyana
Format: Article
Language:English
Published: Taylor & Francis Group 2023-12-01
Series:Cogent Business & Management
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2023.2246745