Brands and the Pandemic: A Cautionary Tale
This essay examines the troubling logic of digital media ecosystems, which devalue socially relevant information to maintain brand reputation. At a time when the value of news to provide essential and reliable information is made dramatically apparent, advertising technologies privilege the safety o...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2020-08-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/2056305120948236 |
| Summary: | This essay examines the troubling logic of digital media ecosystems, which devalue socially relevant information to maintain brand reputation. At a time when the value of news to provide essential and reliable information is made dramatically apparent, advertising technologies privilege the safety of brands over the safety of individuals. The essay reviews the logic of current digital advertising infrastructure, focusing on the impact of automated technologies on the decline of professional journalism. |
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| ISSN: | 2056-3051 |