Brands and the Pandemic: A Cautionary Tale
This essay examines the troubling logic of digital media ecosystems, which devalue socially relevant information to maintain brand reputation. At a time when the value of news to provide essential and reliable information is made dramatically apparent, advertising technologies privilege the safety o...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2020-08-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/2056305120948236 |
| _version_ | 1828822230403907584 |
|---|---|
| author | Melissa Aronczyk |
| author_facet | Melissa Aronczyk |
| author_sort | Melissa Aronczyk |
| collection | DOAJ |
| description | This essay examines the troubling logic of digital media ecosystems, which devalue socially relevant information to maintain brand reputation. At a time when the value of news to provide essential and reliable information is made dramatically apparent, advertising technologies privilege the safety of brands over the safety of individuals. The essay reviews the logic of current digital advertising infrastructure, focusing on the impact of automated technologies on the decline of professional journalism. |
| first_indexed | 2024-12-12T13:11:05Z |
| format | Article |
| id | doaj.art-a9a63136e7ee4a8db5da5727dbf5b691 |
| institution | Directory Open Access Journal |
| issn | 2056-3051 |
| language | English |
| last_indexed | 2024-12-12T13:11:05Z |
| publishDate | 2020-08-01 |
| publisher | SAGE Publishing |
| record_format | Article |
| series | Social Media + Society |
| spelling | doaj.art-a9a63136e7ee4a8db5da5727dbf5b6912022-12-22T00:23:32ZengSAGE PublishingSocial Media + Society2056-30512020-08-01610.1177/2056305120948236Brands and the Pandemic: A Cautionary TaleMelissa AronczykThis essay examines the troubling logic of digital media ecosystems, which devalue socially relevant information to maintain brand reputation. At a time when the value of news to provide essential and reliable information is made dramatically apparent, advertising technologies privilege the safety of brands over the safety of individuals. The essay reviews the logic of current digital advertising infrastructure, focusing on the impact of automated technologies on the decline of professional journalism.https://doi.org/10.1177/2056305120948236 |
| spellingShingle | Melissa Aronczyk Brands and the Pandemic: A Cautionary Tale Social Media + Society |
| title | Brands and the Pandemic: A Cautionary Tale |
| title_full | Brands and the Pandemic: A Cautionary Tale |
| title_fullStr | Brands and the Pandemic: A Cautionary Tale |
| title_full_unstemmed | Brands and the Pandemic: A Cautionary Tale |
| title_short | Brands and the Pandemic: A Cautionary Tale |
| title_sort | brands and the pandemic a cautionary tale |
| url | https://doi.org/10.1177/2056305120948236 |
| work_keys_str_mv | AT melissaaronczyk brandsandthepandemicacautionarytale |