The moderating effect of the need for interaction with a service employee on purchase intention in chatbots
Due to the advances of AI, the chatbot has replaced several functions once performed by humans. However, despite the growing adoption of chatbots by companies, consumers have held some reservations about using the tool – especially when finalizing purchases. Our study aims to verify the role of bran...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2021-01-01
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| Series: | Telematics and Informatics Reports |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2772503022000019 |