The Status, Problems and Prospects of Development of the Market of Payment Cards in Ukraine

The role of payment cards in the system of non-cash payments in Ukraine is researched. The market of payment cards of Ukraine is analyzed. The advantages of using a payment card are allocated. The main problems of development of the Ukrainian market of payment cards are considered, defining and char...

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Main Authors: Bondarets Olena M., Bondarenko Liudmila F., Vodolazska Nataliia V., Khyl Liudmyla P.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2018-08-01
Series:Bìznes Inform
Subjects:
Online Access:http://www.business-inform.net/export_pdf/business-inform-2018-8_0-pages-153_157.pdf
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author Bondarets Olena M.
Bondarenko Liudmila F.
Vodolazska Nataliia V.
Khyl Liudmyla P.
author_facet Bondarets Olena M.
Bondarenko Liudmila F.
Vodolazska Nataliia V.
Khyl Liudmyla P.
author_sort Bondarets Olena M.
collection DOAJ
description The role of payment cards in the system of non-cash payments in Ukraine is researched. The market of payment cards of Ukraine is analyzed. The advantages of using a payment card are allocated. The main problems of development of the Ukrainian market of payment cards are considered, defining and characterizing the possible ways of their solution with the help of marketing policy, expansion of the number of bonus programs, provision of greater availability of the trade acquiring services for small business enterprises, including the additional stimulation of clients by means of monthly accrual of interests on the balance on the card for prospective development of this payment form.
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spelling doaj.art-a9e6d9f69c2840018d94ff9851b8211d2022-12-22T03:18:01ZengResearch Centre of Industrial Problems of Development of NAS of UkraineBìznes Inform2222-44592311-116X2018-08-018487153157The Status, Problems and Prospects of Development of the Market of Payment Cards in UkraineBondarets Olena M.0Bondarenko Liudmila F.1Vodolazska Nataliia V.2Khyl Liudmyla P. 3Lecturer, Kremenchug Flight College of National Aviation UniversityLecturer, Kremenchug Flight College of National Aviation UniversityLecturer, Kremenchug Flight College of National Aviation UniversityLecturer, Kremenchug Flight College of National Aviation UniversityThe role of payment cards in the system of non-cash payments in Ukraine is researched. The market of payment cards of Ukraine is analyzed. The advantages of using a payment card are allocated. The main problems of development of the Ukrainian market of payment cards are considered, defining and characterizing the possible ways of their solution with the help of marketing policy, expansion of the number of bonus programs, provision of greater availability of the trade acquiring services for small business enterprises, including the additional stimulation of clients by means of monthly accrual of interests on the balance on the card for prospective development of this payment form.http://www.business-inform.net/export_pdf/business-inform-2018-8_0-pages-153_157.pdfnon-cash paymentspayment cardbank cardmarket of payment cardsacquiring bankacquiring
spellingShingle Bondarets Olena M.
Bondarenko Liudmila F.
Vodolazska Nataliia V.
Khyl Liudmyla P.
The Status, Problems and Prospects of Development of the Market of Payment Cards in Ukraine
Bìznes Inform
non-cash payments
payment card
bank card
market of payment cards
acquiring bank
acquiring
title The Status, Problems and Prospects of Development of the Market of Payment Cards in Ukraine
title_full The Status, Problems and Prospects of Development of the Market of Payment Cards in Ukraine
title_fullStr The Status, Problems and Prospects of Development of the Market of Payment Cards in Ukraine
title_full_unstemmed The Status, Problems and Prospects of Development of the Market of Payment Cards in Ukraine
title_short The Status, Problems and Prospects of Development of the Market of Payment Cards in Ukraine
title_sort status problems and prospects of development of the market of payment cards in ukraine
topic non-cash payments
payment card
bank card
market of payment cards
acquiring bank
acquiring
url http://www.business-inform.net/export_pdf/business-inform-2018-8_0-pages-153_157.pdf
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