Long-Term Relationship Building and Customer Switching Behaviour in the Mobile Telecommunication Industry in Nigeria
This paper examined long-term relationship building and customer switching behavior among mobile telecommunication operators in Nigeria. The population of this study includes all mobile telecommunication company and their subscribers in Edo State, Nigeria. The samples for this study were drawn from...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Editura ASE Bucuresti
2021-06-01
|
| Series: | Romanian Economic Journal |
| Subjects: | |
| Online Access: | http://www.rejournal.eu/article/long-term-relationship-building-and-customer-switching-behaviour-mobile-telecommunication |