Influence of the perception of different types of store brands on consumer typologies and satisfaction levels

Bibliographic Details
Main Authors: Carmen Abril, Diana Gavilan, Maria Avello
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2010-01-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2951/im_en_2009_4_Abril.pdf