Effect of a Taekwondo Academy’s Technology-Based Self-Service on Perceived Value and Intention to Use Continuously in the Interaction between Humans and Technology
As the competition among businesses intensifies and customer needs become increasingly diverse and complex, the need for personalized service has emerged. This study examines the effect of technology-based self-service (TBSS) characteristics of a Taekwondo academy on perceived value and intention to...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2022-12-01
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| Series: | Applied Sciences |
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| Online Access: | https://www.mdpi.com/2076-3417/12/23/12420 |
| _version_ | 1797463566393016320 |
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| author | Dong-Kyu Kim Na-Hye Kim Chae-Yun Oh Jusun Jang Hosung Nho Sung-Un Park |
| author_facet | Dong-Kyu Kim Na-Hye Kim Chae-Yun Oh Jusun Jang Hosung Nho Sung-Un Park |
| author_sort | Dong-Kyu Kim |
| collection | DOAJ |
| description | As the competition among businesses intensifies and customer needs become increasingly diverse and complex, the need for personalized service has emerged. This study examines the effect of technology-based self-service (TBSS) characteristics of a Taekwondo academy on perceived value and intention to use continuously. The study sample consisted of masters managing a Taekwondo academy who had prior experience with TBSS. A total of 188 responses were collected using an online questionnaire. The collected data were analyzed using SPSS 23.0 and AMOS 23.0. The results demonstrated the following: first, among the sub-factors of TBSS characteristics, reliability, usefulness, and enjoyment were found to affect the perceived value positively; second, among the sub-factors of TBSS characteristics, usefulness and ease of use positively affected the intention to use continuously; and finally, the perceived value was found to affect the intention to use continuously positively. This study provides practical implications for more efficient use of the TBSS provided by a Taekwondo academy by discovering the relationship between the TBSS configuration of the Taekwondo academy, perceived value, and intention to use continuously. |
| first_indexed | 2024-03-09T17:52:34Z |
| format | Article |
| id | doaj.art-aa106e3ae25840e0b291c4f19ad1ded9 |
| institution | Directory Open Access Journal |
| issn | 2076-3417 |
| language | English |
| last_indexed | 2024-03-09T17:52:34Z |
| publishDate | 2022-12-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Applied Sciences |
| spelling | doaj.art-aa106e3ae25840e0b291c4f19ad1ded92023-11-24T10:36:13ZengMDPI AGApplied Sciences2076-34172022-12-0112231242010.3390/app122312420Effect of a Taekwondo Academy’s Technology-Based Self-Service on Perceived Value and Intention to Use Continuously in the Interaction between Humans and TechnologyDong-Kyu Kim0Na-Hye Kim1Chae-Yun Oh2Jusun Jang3Hosung Nho4Sung-Un Park5Department of Sports Science, Chungwoon University, 25 Daehak-gil, Hongseong-eup, Hongseong-gun 32224, Republic of KoreaDepartment of Taekwondo, Kyunghee University, 1732 Deogyeong-daero, Giheung-gu, Yongin-si 17104, Republic of KoreaDepartment of Coaching, Kyunghee University, 1732 Deogyeong-daero, Giheung-gu, Yongin-si 17104, Republic of KoreaDepartment of Sports Science, Hanyang University, 55 Hanyangdeahak-ro, Sangnok-gu, Ansan-si 15588, Republic of KoreaDepartment of Liberal Arts and Science, Suwon Women’s University, 72 Onjeong-ro, Gwonseon-gu, Suwon-si 16632, Republic of KoreaDepartment of Sports and Health, Hwasung Medi-Science University, 400-5 Namyangjungang-ro, Namyang-eup, Hwaseong-si 18274, Republic of KoreaAs the competition among businesses intensifies and customer needs become increasingly diverse and complex, the need for personalized service has emerged. This study examines the effect of technology-based self-service (TBSS) characteristics of a Taekwondo academy on perceived value and intention to use continuously. The study sample consisted of masters managing a Taekwondo academy who had prior experience with TBSS. A total of 188 responses were collected using an online questionnaire. The collected data were analyzed using SPSS 23.0 and AMOS 23.0. The results demonstrated the following: first, among the sub-factors of TBSS characteristics, reliability, usefulness, and enjoyment were found to affect the perceived value positively; second, among the sub-factors of TBSS characteristics, usefulness and ease of use positively affected the intention to use continuously; and finally, the perceived value was found to affect the intention to use continuously positively. This study provides practical implications for more efficient use of the TBSS provided by a Taekwondo academy by discovering the relationship between the TBSS configuration of the Taekwondo academy, perceived value, and intention to use continuously.https://www.mdpi.com/2076-3417/12/23/12420technology-based self-serviceperceived valueintention to use continuouslyhuman and technologyTaekwondo academy |
| spellingShingle | Dong-Kyu Kim Na-Hye Kim Chae-Yun Oh Jusun Jang Hosung Nho Sung-Un Park Effect of a Taekwondo Academy’s Technology-Based Self-Service on Perceived Value and Intention to Use Continuously in the Interaction between Humans and Technology Applied Sciences technology-based self-service perceived value intention to use continuously human and technology Taekwondo academy |
| title | Effect of a Taekwondo Academy’s Technology-Based Self-Service on Perceived Value and Intention to Use Continuously in the Interaction between Humans and Technology |
| title_full | Effect of a Taekwondo Academy’s Technology-Based Self-Service on Perceived Value and Intention to Use Continuously in the Interaction between Humans and Technology |
| title_fullStr | Effect of a Taekwondo Academy’s Technology-Based Self-Service on Perceived Value and Intention to Use Continuously in the Interaction between Humans and Technology |
| title_full_unstemmed | Effect of a Taekwondo Academy’s Technology-Based Self-Service on Perceived Value and Intention to Use Continuously in the Interaction between Humans and Technology |
| title_short | Effect of a Taekwondo Academy’s Technology-Based Self-Service on Perceived Value and Intention to Use Continuously in the Interaction between Humans and Technology |
| title_sort | effect of a taekwondo academy s technology based self service on perceived value and intention to use continuously in the interaction between humans and technology |
| topic | technology-based self-service perceived value intention to use continuously human and technology Taekwondo academy |
| url | https://www.mdpi.com/2076-3417/12/23/12420 |
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