Effect of a Taekwondo Academy’s Technology-Based Self-Service on Perceived Value and Intention to Use Continuously in the Interaction between Humans and Technology
As the competition among businesses intensifies and customer needs become increasingly diverse and complex, the need for personalized service has emerged. This study examines the effect of technology-based self-service (TBSS) characteristics of a Taekwondo academy on perceived value and intention to...
Main Authors: | Dong-Kyu Kim, Na-Hye Kim, Chae-Yun Oh, Jusun Jang, Hosung Nho, Sung-Un Park |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2022-12-01
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Series: | Applied Sciences |
Subjects: | |
Online Access: | https://www.mdpi.com/2076-3417/12/23/12420 |
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