Using Framing as a Manipulation Tool In Ukrainian Media (Based on the Critics of the President of Ukraine During 2018 to the Beginning of 2019)
The concept of framing is poorly used in Ukrainian media studies but widely presented in foreign researches. This concept refers to media coverage of events in the context of a particular social problem. The objective of the study is to establish the laws of using the framing by leading Ukrainian me...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taras Shevchenko National University of Kyiv
2019-06-01
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| Series: | Актуальні питання масової комунікації |
| Subjects: | |
| Online Access: | http://comstudies.org/wp-content/uploads/2020/02/CIMC_2019_no25_full-zakharchenko-22-32.pdf |
| _version_ | 1819045426025725952 |
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| author | Artem Zakharchenko Serhii Stukanov Anton Sanchenko |
| author_facet | Artem Zakharchenko Serhii Stukanov Anton Sanchenko |
| author_sort | Artem Zakharchenko |
| collection | DOAJ |
| description | The concept of framing is poorly used in Ukrainian media studies but widely presented in foreign researches. This concept refers to media coverage of events in the context of a particular social problem. The objective of the study is to establish the laws of using the framing by leading Ukrainian media using the example of the resonance topics that were critical to the President of Ukraine Petro Poroshenko during January 2018 – January 2019. In particular, using framing for the latent media bias.
As a result, we see that only qualitative media who have an expert view of any problem as well as extremely biased media, use mainly its own unique framing and set framing for other media. In other cases, framing is mainly given to media by communicators: speakers, official institutions or investigative journalists quoted by the media. Perhaps this is because news feed editors and journalists just do not have enough experience to create their own framing. So, there are huge opportunities to influence the framing of the media. Communicator may create press releases about particular facts adding some specific context to the plain fact. It is likely that most media will adopt this framing. The opposite situation can only be when opponents or bloggers will quickly set a counter-framing of a certain topic, changing the context to the opposite. Another conclusion from the described situation is that framing in Ukraine is seldom used by leading media and is, therefore, rarely used as a subtle tool of manipulation. It happens because Ukrainian media space enables direct violation of journalistic standards: value judgements and
labeling in headings and in the media publication itself. |
| first_indexed | 2024-12-21T10:28:23Z |
| format | Article |
| id | doaj.art-aa13925bdcac436bba502288486850d5 |
| institution | Directory Open Access Journal |
| issn | 2312-5160 2786-4502 |
| language | English |
| last_indexed | 2024-12-21T10:28:23Z |
| publishDate | 2019-06-01 |
| publisher | Taras Shevchenko National University of Kyiv |
| record_format | Article |
| series | Актуальні питання масової комунікації |
| spelling | doaj.art-aa13925bdcac436bba502288486850d52022-12-21T19:07:16ZengTaras Shevchenko National University of KyivАктуальні питання масової комунікації2312-51602786-45022019-06-012025223210.17721/2312-5160.2019.25.22-32Using Framing as a Manipulation Tool In Ukrainian Media (Based on the Critics of the President of Ukraine During 2018 to the Beginning of 2019)Artem Zakharchenko0Serhii Stukanov1Anton Sanchenko2Taras Shevchenko National University of KyivCenter for Content AnalysisCenter for Content AnalysisThe concept of framing is poorly used in Ukrainian media studies but widely presented in foreign researches. This concept refers to media coverage of events in the context of a particular social problem. The objective of the study is to establish the laws of using the framing by leading Ukrainian media using the example of the resonance topics that were critical to the President of Ukraine Petro Poroshenko during January 2018 – January 2019. In particular, using framing for the latent media bias. As a result, we see that only qualitative media who have an expert view of any problem as well as extremely biased media, use mainly its own unique framing and set framing for other media. In other cases, framing is mainly given to media by communicators: speakers, official institutions or investigative journalists quoted by the media. Perhaps this is because news feed editors and journalists just do not have enough experience to create their own framing. So, there are huge opportunities to influence the framing of the media. Communicator may create press releases about particular facts adding some specific context to the plain fact. It is likely that most media will adopt this framing. The opposite situation can only be when opponents or bloggers will quickly set a counter-framing of a certain topic, changing the context to the opposite. Another conclusion from the described situation is that framing in Ukraine is seldom used by leading media and is, therefore, rarely used as a subtle tool of manipulation. It happens because Ukrainian media space enables direct violation of journalistic standards: value judgements and labeling in headings and in the media publication itself.http://comstudies.org/wp-content/uploads/2020/02/CIMC_2019_no25_full-zakharchenko-22-32.pdfframing of media textsthe tone of media textsinformation influenceengagementelections |
| spellingShingle | Artem Zakharchenko Serhii Stukanov Anton Sanchenko Using Framing as a Manipulation Tool In Ukrainian Media (Based on the Critics of the President of Ukraine During 2018 to the Beginning of 2019) Актуальні питання масової комунікації framing of media texts the tone of media texts information influence engagement elections |
| title | Using Framing as a Manipulation Tool In Ukrainian Media (Based on the Critics of the President of Ukraine During 2018 to the Beginning of 2019) |
| title_full | Using Framing as a Manipulation Tool In Ukrainian Media (Based on the Critics of the President of Ukraine During 2018 to the Beginning of 2019) |
| title_fullStr | Using Framing as a Manipulation Tool In Ukrainian Media (Based on the Critics of the President of Ukraine During 2018 to the Beginning of 2019) |
| title_full_unstemmed | Using Framing as a Manipulation Tool In Ukrainian Media (Based on the Critics of the President of Ukraine During 2018 to the Beginning of 2019) |
| title_short | Using Framing as a Manipulation Tool In Ukrainian Media (Based on the Critics of the President of Ukraine During 2018 to the Beginning of 2019) |
| title_sort | using framing as a manipulation tool in ukrainian media based on the critics of the president of ukraine during 2018 to the beginning of 2019 |
| topic | framing of media texts the tone of media texts information influence engagement elections |
| url | http://comstudies.org/wp-content/uploads/2020/02/CIMC_2019_no25_full-zakharchenko-22-32.pdf |
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