Evaluation of The Use of Online Selling Platforms in Small and Medium Enterprises (MSMES) in The Convection Field During The Covid-19 Pandemic in Pulogadung Small Industrial (PIK) Village
The widespread use of online buying and selling platforms, especially during the COVID-19 pandemic, is an interesting phenomenon to study. The decision of micro, small and medium enterprises (MSMEs) to use an online trading platform has its own basis for consideration. This study aims to evaluate th...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta
2022-06-01
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| Series: | Indonesian Journal of Business, Accounting and Management (IJBAM) |
| Online Access: | https://ejournal.stei.ac.id/index.php/ijbam/article/view/1184 |
| _version_ | 1797289955713613824 |
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| author | Bambang Sutejo Muhammad Anhar Diah Pranitasari |
| author_facet | Bambang Sutejo Muhammad Anhar Diah Pranitasari |
| author_sort | Bambang Sutejo |
| collection | DOAJ |
| description | The widespread use of online buying and selling platforms, especially during the COVID-19 pandemic, is an interesting phenomenon to study. The decision of micro, small and medium enterprises (MSMEs) to use an online trading platform has its own basis for consideration. This study aims to evaluate the use of online buying and selling platforms for marketing costs, increasing revenues, increasing profits and developing marketing areas for MSMEs that use them. The strategy in this research is descriptive quantitative, data collected through interviews and questionnaires distributed to the respondents who are samples of the population of this study. The population in this study is the convection MSME actors in the PIK Pulogadung area, East Jakarta, totaling 50 people. The sample method used in this study is the saturated sample method. The sample in this study was taken from all members of the population, amounting to 50 people, all of which have met the criteria. Data analysis used descriptive statistical analysis, test the validity and reliability of the questionnaire and hypothesis testing.The results of this study indicate that the use of online buying and selling platforms in the MSME business in the convection sector can reduce marketing costs, can increase revenue, can increase profits and can increase the development of marketing areas. |
| first_indexed | 2024-03-07T19:13:30Z |
| format | Article |
| id | doaj.art-aa208bfede5640a68f8d63f0c2f013ea |
| institution | Directory Open Access Journal |
| issn | 2442-4099 2549-8711 |
| language | English |
| last_indexed | 2024-03-07T19:13:30Z |
| publishDate | 2022-06-01 |
| publisher | Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta |
| record_format | Article |
| series | Indonesian Journal of Business, Accounting and Management (IJBAM) |
| spelling | doaj.art-aa208bfede5640a68f8d63f0c2f013ea2024-02-29T20:02:38ZengSekolah Tinggi Ilmu Ekonomi Indonesia JakartaIndonesian Journal of Business, Accounting and Management (IJBAM)2442-40992549-87112022-06-01501253010.36406/ijbam.v5i01.11841184Evaluation of The Use of Online Selling Platforms in Small and Medium Enterprises (MSMES) in The Convection Field During The Covid-19 Pandemic in Pulogadung Small Industrial (PIK) VillageBambang Sutejo0Muhammad Anhar1Diah Pranitasari2Indonesian College of EconomicsIndonesian College of EconomicsIndonesian College of EconomicsThe widespread use of online buying and selling platforms, especially during the COVID-19 pandemic, is an interesting phenomenon to study. The decision of micro, small and medium enterprises (MSMEs) to use an online trading platform has its own basis for consideration. This study aims to evaluate the use of online buying and selling platforms for marketing costs, increasing revenues, increasing profits and developing marketing areas for MSMEs that use them. The strategy in this research is descriptive quantitative, data collected through interviews and questionnaires distributed to the respondents who are samples of the population of this study. The population in this study is the convection MSME actors in the PIK Pulogadung area, East Jakarta, totaling 50 people. The sample method used in this study is the saturated sample method. The sample in this study was taken from all members of the population, amounting to 50 people, all of which have met the criteria. Data analysis used descriptive statistical analysis, test the validity and reliability of the questionnaire and hypothesis testing.The results of this study indicate that the use of online buying and selling platforms in the MSME business in the convection sector can reduce marketing costs, can increase revenue, can increase profits and can increase the development of marketing areas.https://ejournal.stei.ac.id/index.php/ijbam/article/view/1184 |
| spellingShingle | Bambang Sutejo Muhammad Anhar Diah Pranitasari Evaluation of The Use of Online Selling Platforms in Small and Medium Enterprises (MSMES) in The Convection Field During The Covid-19 Pandemic in Pulogadung Small Industrial (PIK) Village Indonesian Journal of Business, Accounting and Management (IJBAM) |
| title | Evaluation of The Use of Online Selling Platforms in Small and Medium Enterprises (MSMES) in The Convection Field During The Covid-19 Pandemic in Pulogadung Small Industrial (PIK) Village |
| title_full | Evaluation of The Use of Online Selling Platforms in Small and Medium Enterprises (MSMES) in The Convection Field During The Covid-19 Pandemic in Pulogadung Small Industrial (PIK) Village |
| title_fullStr | Evaluation of The Use of Online Selling Platforms in Small and Medium Enterprises (MSMES) in The Convection Field During The Covid-19 Pandemic in Pulogadung Small Industrial (PIK) Village |
| title_full_unstemmed | Evaluation of The Use of Online Selling Platforms in Small and Medium Enterprises (MSMES) in The Convection Field During The Covid-19 Pandemic in Pulogadung Small Industrial (PIK) Village |
| title_short | Evaluation of The Use of Online Selling Platforms in Small and Medium Enterprises (MSMES) in The Convection Field During The Covid-19 Pandemic in Pulogadung Small Industrial (PIK) Village |
| title_sort | evaluation of the use of online selling platforms in small and medium enterprises msmes in the convection field during the covid 19 pandemic in pulogadung small industrial pik village |
| url | https://ejournal.stei.ac.id/index.php/ijbam/article/view/1184 |
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