The Value and Quality Factors Influencing Purchase Decision of Car Audio Customers
This study examined the value and quality factors affecting the purchase decision of the car audio customers in Phra Nakhon Si Ayutthaya Province. Quantitative data were gathered from 385 selected customers of the product through purposive sampling method. The Pearson’s correlation coefficient using...
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| Format: | Article |
| Language: | English |
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Institute of Industry and Academic Research Incorporated
2021-03-01
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| Series: | International Journal of Academe and Industry Research |
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| Online Access: | https://iiari.org/journal_article/v2_1_128/ |