Neurophysiological Measures of the Perception of Antismoking Public Service Announcements Among Young Population

Neurophysiological Measures of the Perception of Antismoking Public Service Announcements Among Young Population

Tobacco constitutes a global emergency with totally preventable millions of deaths per year and smoking-related illnesses. Public service announcements (PSAs) are the main tool against smoking and by now their efficacy is still assessed through questionnaires and metrics, only months after their cir...

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Bibliographic Details
Main Authors: Giulia Cartocci, Enrica Modica, Dario Rossi, Patrizia Cherubino, Anton Giulio Maglione, Alfredo Colosimo, Arianna Trettel, Marco Mancini, Fabio Babiloni
Format: Article
Language:English
Published: Frontiers Media S.A. 2018-08-01
Series:Frontiers in Human Neuroscience
Subjects:
EEG
alpha
heart rate
galvanic skin response
emotion
eye tracking
Online Access:https://www.frontiersin.org/article/10.3389/fnhum.2018.00231/full

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