Design Thinking and Bricolage for Frugal Innovations during Crisis

The rapid spread of COVID-19has created resource-constraints. This study focuses on the application of design thinking in frugal innovations by social entrepreneurs to face the challenges during the COVID-19 pandemic. It discusses the case of an Indian social entrepreneur who essentially provides so...

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Main Author: Oly Mishra
Format: Article
Language:English
Published: Universidade do Porto, Faculdade de Engenharia (FEUP) 2021-11-01
Series:Journal of Innovation Management
Subjects:
Online Access:https://journalsojs3.fe.up.pt/index.php/jim/article/view/923
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author Oly Mishra
author_facet Oly Mishra
author_sort Oly Mishra
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description The rapid spread of COVID-19has created resource-constraints. This study focuses on the application of design thinking in frugal innovations by social entrepreneurs to face the challenges during the COVID-19 pandemic. It discusses the case of an Indian social entrepreneur who essentially provides solutions for menstrual health and hygiene to unprivileged and rural women in India. When faced with the COVID-19 pandemic, the social entrepreneur re-purposed the manufacturing process and implemented bricolage to produce masks which were the need of the hour. The manufacture of masks was a frugal innovation due to the resource constraints during the pandemic. The research paper is qualitative, and it follows an inductive case study approach. The implementation of design thinking in frugally innovating is established through the content analysis of the interviews of the social entrepreneur and her team members. It presents practical implications of design-thinking for frugal innovations by social entrepreneurs in adversity.
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spelling doaj.art-aa53647bbd34454584db97c6cd6727e62023-11-09T10:39:24ZengUniversidade do Porto, Faculdade de Engenharia (FEUP)Journal of Innovation Management2183-06062021-11-019312610.24840/2183-0606_009.003_00021094Design Thinking and Bricolage for Frugal Innovations during CrisisOly Mishra0GITAM Institute of Management, GITAM University, Visakhapatnam, Andhra Pradesh, IndiaThe rapid spread of COVID-19has created resource-constraints. This study focuses on the application of design thinking in frugal innovations by social entrepreneurs to face the challenges during the COVID-19 pandemic. It discusses the case of an Indian social entrepreneur who essentially provides solutions for menstrual health and hygiene to unprivileged and rural women in India. When faced with the COVID-19 pandemic, the social entrepreneur re-purposed the manufacturing process and implemented bricolage to produce masks which were the need of the hour. The manufacture of masks was a frugal innovation due to the resource constraints during the pandemic. The research paper is qualitative, and it follows an inductive case study approach. The implementation of design thinking in frugally innovating is established through the content analysis of the interviews of the social entrepreneur and her team members. It presents practical implications of design-thinking for frugal innovations by social entrepreneurs in adversity.https://journalsojs3.fe.up.pt/index.php/jim/article/view/923design thinkingfrugal innovationadversitybricolage
spellingShingle Oly Mishra
Design Thinking and Bricolage for Frugal Innovations during Crisis
Journal of Innovation Management
design thinking
frugal innovation
adversity
bricolage
title Design Thinking and Bricolage for Frugal Innovations during Crisis
title_full Design Thinking and Bricolage for Frugal Innovations during Crisis
title_fullStr Design Thinking and Bricolage for Frugal Innovations during Crisis
title_full_unstemmed Design Thinking and Bricolage for Frugal Innovations during Crisis
title_short Design Thinking and Bricolage for Frugal Innovations during Crisis
title_sort design thinking and bricolage for frugal innovations during crisis
topic design thinking
frugal innovation
adversity
bricolage
url https://journalsojs3.fe.up.pt/index.php/jim/article/view/923
work_keys_str_mv AT olymishra designthinkingandbricolageforfrugalinnovationsduringcrisis