Consumers' food choice and quality perception: Comparative analysis of selected Central European countries

Food quality and safety belong to the most important factors of building the image of the product, brand, or country of origin at the local, regional or global markets. The main aim of the paper is to compare the food products quality perception in the selected countries of Central Europe: Poland, t...

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Main Authors: Elena HORSKÁ, Johana ÜRGEOVÁ, Renata PROKEINOVÁ
Format: Article
Language:English
Published: Czech Academy of Agricultural Sciences 2011-10-01
Series:Agricultural Economics (AGRICECON)
Subjects:
Online Access:https://agricecon.agriculturejournals.cz/artkey/age-201110-0004_consumers-food-choice-and-quality-perception-comparative-analysis-of-selected-central-european-countries.php
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author Elena HORSKÁ
Johana ÜRGEOVÁ
Renata PROKEINOVÁ
author_facet Elena HORSKÁ
Johana ÜRGEOVÁ
Renata PROKEINOVÁ
author_sort Elena HORSKÁ
collection DOAJ
description Food quality and safety belong to the most important factors of building the image of the product, brand, or country of origin at the local, regional or global markets. The main aim of the paper is to compare the food products quality perception in the selected countries of Central Europe: Poland, the Slovak Republic and the Czech Republic. Different aspects of the food products quality perception were considered during our research as food hygiene, product safety, taste, brand, quality mark and safety processes in food manufacturing. The methodical approaches of the paper are based on the questionnaire survey, and, consequently, the cluster analysis defining the consumer's perception typology. The computations were processed by using the statistical program SAS. The research results point at the food hygiene as the most important qualitative factor for the respondents in all three countries. On the other hand, the packing as a factor is considered as of either a less importance or an irrelevant one in terms of the product quality perception.
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spelling doaj.art-aa54d3c430a34b0fbcea40beeb4cc3102023-02-23T03:24:05ZengCzech Academy of Agricultural SciencesAgricultural Economics (AGRICECON)0139-570X1805-92952011-10-01571049349910.17221/103/2011-AGRICECONage-201110-0004Consumers' food choice and quality perception: Comparative analysis of selected Central European countriesElena HORSKÁ0Johana ÜRGEOVÁ1Renata PROKEINOVÁ2Department of Marketing, Faculty of Economics and Management, Slovak University of Agriculture, Nitra, Slovak RepublicDepartment of Marketing, Faculty of Economics and Management, Slovak University of Agriculture, Nitra, Slovak RepublicDepartment of Statistics and Operation Research Faculty of Economics and Management, Slovak University of Agriculture, Nitra, Slovak RepublicFood quality and safety belong to the most important factors of building the image of the product, brand, or country of origin at the local, regional or global markets. The main aim of the paper is to compare the food products quality perception in the selected countries of Central Europe: Poland, the Slovak Republic and the Czech Republic. Different aspects of the food products quality perception were considered during our research as food hygiene, product safety, taste, brand, quality mark and safety processes in food manufacturing. The methodical approaches of the paper are based on the questionnaire survey, and, consequently, the cluster analysis defining the consumer's perception typology. The computations were processed by using the statistical program SAS. The research results point at the food hygiene as the most important qualitative factor for the respondents in all three countries. On the other hand, the packing as a factor is considered as of either a less importance or an irrelevant one in terms of the product quality perception.https://agricecon.agriculturejournals.cz/artkey/age-201110-0004_consumers-food-choice-and-quality-perception-comparative-analysis-of-selected-central-european-countries.phpfood productquality factorperceptioncluster analysisdendogram
spellingShingle Elena HORSKÁ
Johana ÜRGEOVÁ
Renata PROKEINOVÁ
Consumers' food choice and quality perception: Comparative analysis of selected Central European countries
Agricultural Economics (AGRICECON)
food product
quality factor
perception
cluster analysis
dendogram
title Consumers' food choice and quality perception: Comparative analysis of selected Central European countries
title_full Consumers' food choice and quality perception: Comparative analysis of selected Central European countries
title_fullStr Consumers' food choice and quality perception: Comparative analysis of selected Central European countries
title_full_unstemmed Consumers' food choice and quality perception: Comparative analysis of selected Central European countries
title_short Consumers' food choice and quality perception: Comparative analysis of selected Central European countries
title_sort consumers food choice and quality perception comparative analysis of selected central european countries
topic food product
quality factor
perception
cluster analysis
dendogram
url https://agricecon.agriculturejournals.cz/artkey/age-201110-0004_consumers-food-choice-and-quality-perception-comparative-analysis-of-selected-central-european-countries.php
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AT renataprokeinova consumersfoodchoiceandqualityperceptioncomparativeanalysisofselectedcentraleuropeancountries