Covid-19: The great reset for SMEs and their businesses

SMEs in Serbia are significant players of the Serbian economy that create value and also drive innovation in different industries. However, this sector needs to understand the driving forces of the market and how the economy works within a changed agenda. Within the new COVID19 pandemic, SMEs are fa...

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Main Authors: Plazinić Aleksandra, Božić Mitar
Format: Article
Language:Bosnian
Published: Univerzitet u Novom Pazaru 2021-01-01
Series:Univerzitetska Misao
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/1451-3870/2021/1451-38702120146P.pdf
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author Plazinić Aleksandra
Božić Mitar
author_facet Plazinić Aleksandra
Božić Mitar
author_sort Plazinić Aleksandra
collection DOAJ
description SMEs in Serbia are significant players of the Serbian economy that create value and also drive innovation in different industries. However, this sector needs to understand the driving forces of the market and how the economy works within a changed agenda. Within the new COVID19 pandemic, SMEs are facing many obstacles and opportunities for diverse growth, within the current challenging environment. The new terms impacted SMEs and they are fighting battles on multiple fronts, including changing customer patterns, manpower shortages, work organization, new communication tools, and relations with the customers, among others. Further, the changed communications strategy with measurable outputs is needed to reestablish new functional channels with all the stakeholders along the way, as a prerequisite for sustainability and success. Also, employee motivation with new competencies and skills within a changed work organization are important factors that require to be effectively and quickly addressed. In addition, automation and digitalization are SMEs' trump cards and this sector needs to be a driver of the change.
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spelling doaj.art-aa592883c32c432e8f4b00da4f3810fa2022-12-22T02:55:16ZbosUniverzitet u Novom PazaruUniverzitetska Misao1451-38702560-48212021-01-0120212014615510.5937/univmis2120146P1451-38702120146PCovid-19: The great reset for SMEs and their businessesPlazinić Aleksandra0Božić Mitar1University for Peace est. by United Nations, Adjunct Lecturer at European Center for Peace and Development, Belgrade, SerbiaUniversity of Economics in Katowice, Katowice, PolandSMEs in Serbia are significant players of the Serbian economy that create value and also drive innovation in different industries. However, this sector needs to understand the driving forces of the market and how the economy works within a changed agenda. Within the new COVID19 pandemic, SMEs are facing many obstacles and opportunities for diverse growth, within the current challenging environment. The new terms impacted SMEs and they are fighting battles on multiple fronts, including changing customer patterns, manpower shortages, work organization, new communication tools, and relations with the customers, among others. Further, the changed communications strategy with measurable outputs is needed to reestablish new functional channels with all the stakeholders along the way, as a prerequisite for sustainability and success. Also, employee motivation with new competencies and skills within a changed work organization are important factors that require to be effectively and quickly addressed. In addition, automation and digitalization are SMEs' trump cards and this sector needs to be a driver of the change.https://scindeks-clanci.ceon.rs/data/pdf/1451-3870/2021/1451-38702120146P.pdfsmespandemic covid-19communications strategydigitalizationhuman resources
spellingShingle Plazinić Aleksandra
Božić Mitar
Covid-19: The great reset for SMEs and their businesses
Univerzitetska Misao
smes
pandemic covid-19
communications strategy
digitalization
human resources
title Covid-19: The great reset for SMEs and their businesses
title_full Covid-19: The great reset for SMEs and their businesses
title_fullStr Covid-19: The great reset for SMEs and their businesses
title_full_unstemmed Covid-19: The great reset for SMEs and their businesses
title_short Covid-19: The great reset for SMEs and their businesses
title_sort covid 19 the great reset for smes and their businesses
topic smes
pandemic covid-19
communications strategy
digitalization
human resources
url https://scindeks-clanci.ceon.rs/data/pdf/1451-3870/2021/1451-38702120146P.pdf
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