Marketing support of putting on the own trade marks in the retail sector
The article summarizes the practical experience of putting own trade mark by the domestic enterprise on the food market of Ukraine. The author has investigated the marketing strategy of putting on the own trade mark and evaluated its results for the enterprise, formed and implemented to the practice...
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| Format: | Article |
| Language: | deu |
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Publishing Center "Kyiv University"
2013-02-01
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| Series: | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
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| Online Access: | http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=2225 |
| _version_ | 1818505940141342720 |
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| author | Firsova S. |
| author_facet | Firsova S. |
| author_sort | Firsova S. |
| collection | DOAJ |
| description | The article summarizes the practical experience of putting own trade mark by the domestic enterprise on the food market of Ukraine. The author has investigated the marketing strategy of putting on the own trade mark and evaluated its results for the enterprise, formed and implemented to the practice the measures for evaluating the attractiveness of company’s own trade mark. |
| first_indexed | 2024-12-10T21:57:41Z |
| format | Article |
| id | doaj.art-aa5e012bd578415b945f82e556ac9d73 |
| institution | Directory Open Access Journal |
| issn | 1728-2667 2079-908X |
| language | deu |
| last_indexed | 2024-12-10T21:57:41Z |
| publishDate | 2013-02-01 |
| publisher | Publishing Center "Kyiv University" |
| record_format | Article |
| series | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
| spelling | doaj.art-aa5e012bd578415b945f82e556ac9d732022-12-22T01:32:00ZdeuPublishing Center "Kyiv University"Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка1728-26672079-908X2013-02-012144545710.17721/1728-2667.2013/144-3/17Marketing support of putting on the own trade marks in the retail sectorFirsova S.The article summarizes the practical experience of putting own trade mark by the domestic enterprise on the food market of Ukraine. The author has investigated the marketing strategy of putting on the own trade mark and evaluated its results for the enterprise, formed and implemented to the practice the measures for evaluating the attractiveness of company’s own trade mark.http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=2225own trade mark (OTM)the food retail marketown trade marks’ marketcustomer loyaltythe OTM attractiveness |
| spellingShingle | Firsova S. Marketing support of putting on the own trade marks in the retail sector Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка own trade mark (OTM) the food retail market own trade marks’ market customer loyalty the OTM attractiveness |
| title | Marketing support of putting on the own trade marks in the retail sector |
| title_full | Marketing support of putting on the own trade marks in the retail sector |
| title_fullStr | Marketing support of putting on the own trade marks in the retail sector |
| title_full_unstemmed | Marketing support of putting on the own trade marks in the retail sector |
| title_short | Marketing support of putting on the own trade marks in the retail sector |
| title_sort | marketing support of putting on the own trade marks in the retail sector |
| topic | own trade mark (OTM) the food retail market own trade marks’ market customer loyalty the OTM attractiveness |
| url | http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=2225 |
| work_keys_str_mv | AT firsovas marketingsupportofputtingontheowntrademarksintheretailsector |