| Summary: | Canned TV has been a television industry practice almost from the start of television itself and was a way in which local/nationally-produced television programmes gained extra revenue by travelling, under licence, around the world. As well as providing extra revenue, this process also provided, often unintentionally, various opportunities for branding – both at the broadcaster level and at the national level. However, using Channel 4’s OD platform, Walter Presents, this essay will consider the state of canned TV in more contemporary terms related to global and transnational ideas where television in general, and canned TV in particular, describe a transformed media culture.
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