The process of marketing management – between the management marketing activities and the operational marketing
The best known definitions provided to the concept of marketing management, in the last decades of the 21st century have in common – the orientation towards the client and the development of successfull relations with the clients, the substantion and operationalization of the mix of marketing, as th...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of Bacău
2009-12-01
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| Series: | Studies and Scientific Researches: Economics Edition |
| Subjects: | |
| Online Access: | http://sceco.ub.ro/index.php/SCECO/article/view/55 |
| _version_ | 1811214945483751424 |
|---|---|
| author | Luminita Zait |
| author_facet | Luminita Zait |
| author_sort | Luminita Zait |
| collection | DOAJ |
| description | The best known definitions provided to the concept of marketing management, in the last decades of the 21st century have in common – the orientation towards the client and the development of successfull relations with the clients, the substantion and operationalization of the mix of marketing, as the basis of the exchange relation, the involvement of all functional areas inside the organisation in managing relations in order to achieve the long term objectives of the organization – but the main issues are related to four basic activities: - analysis, planning, implementing and controlling marketing activities. |
| first_indexed | 2024-04-12T06:13:03Z |
| format | Article |
| id | doaj.art-aa6ee7262a7143fd843669737af00e17 |
| institution | Directory Open Access Journal |
| issn | 2066-561X 2344-1321 |
| language | English |
| last_indexed | 2024-04-12T06:13:03Z |
| publishDate | 2009-12-01 |
| publisher | University of Bacău |
| record_format | Article |
| series | Studies and Scientific Researches: Economics Edition |
| spelling | doaj.art-aa6ee7262a7143fd843669737af00e172022-12-22T03:44:37ZengUniversity of BacăuStudies and Scientific Researches: Economics Edition2066-561X2344-13212009-12-0101410.29358/sceco.v0i14.5555The process of marketing management – between the management marketing activities and the operational marketingLuminita ZaitThe best known definitions provided to the concept of marketing management, in the last decades of the 21st century have in common – the orientation towards the client and the development of successfull relations with the clients, the substantion and operationalization of the mix of marketing, as the basis of the exchange relation, the involvement of all functional areas inside the organisation in managing relations in order to achieve the long term objectives of the organization – but the main issues are related to four basic activities: - analysis, planning, implementing and controlling marketing activities.http://sceco.ub.ro/index.php/SCECO/article/view/55marketing managementanalysisplanningimplementingcontrolling |
| spellingShingle | Luminita Zait The process of marketing management – between the management marketing activities and the operational marketing Studies and Scientific Researches: Economics Edition marketing management analysis planning implementing controlling |
| title | The process of marketing management – between the management marketing activities and the operational marketing |
| title_full | The process of marketing management – between the management marketing activities and the operational marketing |
| title_fullStr | The process of marketing management – between the management marketing activities and the operational marketing |
| title_full_unstemmed | The process of marketing management – between the management marketing activities and the operational marketing |
| title_short | The process of marketing management – between the management marketing activities and the operational marketing |
| title_sort | process of marketing management between the management marketing activities and the operational marketing |
| topic | marketing management analysis planning implementing controlling |
| url | http://sceco.ub.ro/index.php/SCECO/article/view/55 |
| work_keys_str_mv | AT luminitazait theprocessofmarketingmanagementbetweenthemanagementmarketingactivitiesandtheoperationalmarketing AT luminitazait processofmarketingmanagementbetweenthemanagementmarketingactivitiesandtheoperationalmarketing |