Opportunity Cost in Monetary Donation Decisions to Non-identified and Identified Victims
Do people consider alternative uses of money (i.e., opportunity cost) when asked to donate to a charitable cause? To answer this question, we examined the effect of providing versus not providing participants with an opportunity cost reminder when they are asked to donate money to causes with identi...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2020-01-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/article/10.3389/fpsyg.2019.03035/full |
| _version_ | 1818989638626312192 |
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| author | Hajdi Moche Arvid Erlandsson David Andersson Daniel Västfjäll Daniel Västfjäll |
| author_facet | Hajdi Moche Arvid Erlandsson David Andersson Daniel Västfjäll Daniel Västfjäll |
| author_sort | Hajdi Moche |
| collection | DOAJ |
| description | Do people consider alternative uses of money (i.e., opportunity cost) when asked to donate to a charitable cause? To answer this question, we examined the effect of providing versus not providing participants with an opportunity cost reminder when they are asked to donate money to causes with identified and non-identified victims. The results of two studies show that when making one-time donation decisions, people become less willing to donate to charity when reminded of opportunity cost, but mainly for non-identified victims. Moreover, framing the opportunity cost reminder as prosocial versus proself did not influence willingness to donate. Overall, our evidence suggests that opportunity cost reminders influence people’s donation behavior depending on whether charities identify supported victims or not. |
| first_indexed | 2024-12-20T19:41:40Z |
| format | Article |
| id | doaj.art-aa710c58609f4377af602ed706237c78 |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-12-20T19:41:40Z |
| publishDate | 2020-01-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-aa710c58609f4377af602ed706237c782022-12-21T19:28:32ZengFrontiers Media S.A.Frontiers in Psychology1664-10782020-01-011010.3389/fpsyg.2019.03035488211Opportunity Cost in Monetary Donation Decisions to Non-identified and Identified VictimsHajdi Moche0Arvid Erlandsson1David Andersson2Daniel Västfjäll3Daniel Västfjäll4Department of Behavioral Sciences and Learning, Linköping University, Linköping, SwedenDepartment of Behavioral Sciences and Learning, Linköping University, Linköping, SwedenDepartment of Management and Economics, Linköping University, Linköping, SwedenDepartment of Behavioral Sciences and Learning, Linköping University, Linköping, SwedenDecision Research, Eugene, OR, United StatesDo people consider alternative uses of money (i.e., opportunity cost) when asked to donate to a charitable cause? To answer this question, we examined the effect of providing versus not providing participants with an opportunity cost reminder when they are asked to donate money to causes with identified and non-identified victims. The results of two studies show that when making one-time donation decisions, people become less willing to donate to charity when reminded of opportunity cost, but mainly for non-identified victims. Moreover, framing the opportunity cost reminder as prosocial versus proself did not influence willingness to donate. Overall, our evidence suggests that opportunity cost reminders influence people’s donation behavior depending on whether charities identify supported victims or not.https://www.frontiersin.org/article/10.3389/fpsyg.2019.03035/fullcharitable givingopportunity costdonationdecision-makingidentified victimframing |
| spellingShingle | Hajdi Moche Arvid Erlandsson David Andersson Daniel Västfjäll Daniel Västfjäll Opportunity Cost in Monetary Donation Decisions to Non-identified and Identified Victims Frontiers in Psychology charitable giving opportunity cost donation decision-making identified victim framing |
| title | Opportunity Cost in Monetary Donation Decisions to Non-identified and Identified Victims |
| title_full | Opportunity Cost in Monetary Donation Decisions to Non-identified and Identified Victims |
| title_fullStr | Opportunity Cost in Monetary Donation Decisions to Non-identified and Identified Victims |
| title_full_unstemmed | Opportunity Cost in Monetary Donation Decisions to Non-identified and Identified Victims |
| title_short | Opportunity Cost in Monetary Donation Decisions to Non-identified and Identified Victims |
| title_sort | opportunity cost in monetary donation decisions to non identified and identified victims |
| topic | charitable giving opportunity cost donation decision-making identified victim framing |
| url | https://www.frontiersin.org/article/10.3389/fpsyg.2019.03035/full |
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