Pentingnya Inovasi Produk dan Desain Produk Terhadap Keputusan Pembelian Berulang Pada Brand Iphone di Indonesia
This research aims to explain the effect of the product innovation variables and product design partially on the repeated purchase decisions of an iPhone smartphone. This study uses 3 variables; namely product innovation (X1), product design (X2), and repeat purchase decisions (Y). Data collection w...
| Հիմնական հեղինակներ: | , , , |
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| Ձևաչափ: | Հոդված |
| Լեզու: | English |
| Հրապարակվել է: |
Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Merdeka Malang
2021-05-01
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| Շարք: | Jurnal Bisnis dan Manajemen |
| Խորագրեր: | |
| Առցանց հասանելիություն: | https://jurnal.unmer.ac.id/index.php/jbm/article/view/5605 |
| _version_ | 1827933070039187456 |
|---|---|
| author | Sofi Kurnia Sari Anggia Novanda Isrofani Citra Pratiwi Reminta Lumban Batu |
| author_facet | Sofi Kurnia Sari Anggia Novanda Isrofani Citra Pratiwi Reminta Lumban Batu |
| author_sort | Sofi Kurnia Sari |
| collection | DOAJ |
| description | This research aims to explain the effect of the product innovation variables and product design partially on the repeated purchase decisions of an iPhone smartphone. This study uses 3 variables; namely product innovation (X1), product design (X2), and repeat purchase decisions (Y). Data collection was obtained by distributing questionnaires to the iPhone user community in Indonesia. The sample used in this study amounted to 100 respondents. Analysis of the data used is descriptive analysis, verification, normality test, and regression analysis. The sampling technique of this study was Stratified Random Sampling using the Slovin formula. The type of data used in this study is primary data and secondary data. The results of this study prove that Product Innovation and Product Design have a positive and significant effect on Repeated Purchasing Decisions. |
| first_indexed | 2024-03-13T07:18:19Z |
| format | Article |
| id | doaj.art-aa811b51b1d54a11a9d564550a1c2bb7 |
| institution | Directory Open Access Journal |
| issn | 1829-7528 2581-1584 |
| language | English |
| last_indexed | 2024-03-13T07:18:19Z |
| publishDate | 2021-05-01 |
| publisher | Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Merdeka Malang |
| record_format | Article |
| series | Jurnal Bisnis dan Manajemen |
| spelling | doaj.art-aa811b51b1d54a11a9d564550a1c2bb72023-06-05T01:24:48ZengProgram Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Merdeka MalangJurnal Bisnis dan Manajemen1829-75282581-15842021-05-018118118710.26905/jbm.v8i1.56052692Pentingnya Inovasi Produk dan Desain Produk Terhadap Keputusan Pembelian Berulang Pada Brand Iphone di IndonesiaSofi Kurnia Sari0Anggia Novanda Isrofani1Citra Pratiwi2Reminta Lumban Batu3Universitas Singaperbangsa KarawangUniversitas Singaperbangsa KarawangUniversitas Singaperbangsa KarawangUniversitas Singaperbangsa KarawangThis research aims to explain the effect of the product innovation variables and product design partially on the repeated purchase decisions of an iPhone smartphone. This study uses 3 variables; namely product innovation (X1), product design (X2), and repeat purchase decisions (Y). Data collection was obtained by distributing questionnaires to the iPhone user community in Indonesia. The sample used in this study amounted to 100 respondents. Analysis of the data used is descriptive analysis, verification, normality test, and regression analysis. The sampling technique of this study was Stratified Random Sampling using the Slovin formula. The type of data used in this study is primary data and secondary data. The results of this study prove that Product Innovation and Product Design have a positive and significant effect on Repeated Purchasing Decisions.https://jurnal.unmer.ac.id/index.php/jbm/article/view/5605inovasi produk, desain produk, keputusan pembelian berulang, iphone |
| spellingShingle | Sofi Kurnia Sari Anggia Novanda Isrofani Citra Pratiwi Reminta Lumban Batu Pentingnya Inovasi Produk dan Desain Produk Terhadap Keputusan Pembelian Berulang Pada Brand Iphone di Indonesia Jurnal Bisnis dan Manajemen inovasi produk, desain produk, keputusan pembelian berulang, iphone |
| title | Pentingnya Inovasi Produk dan Desain Produk Terhadap Keputusan Pembelian Berulang Pada Brand Iphone di Indonesia |
| title_full | Pentingnya Inovasi Produk dan Desain Produk Terhadap Keputusan Pembelian Berulang Pada Brand Iphone di Indonesia |
| title_fullStr | Pentingnya Inovasi Produk dan Desain Produk Terhadap Keputusan Pembelian Berulang Pada Brand Iphone di Indonesia |
| title_full_unstemmed | Pentingnya Inovasi Produk dan Desain Produk Terhadap Keputusan Pembelian Berulang Pada Brand Iphone di Indonesia |
| title_short | Pentingnya Inovasi Produk dan Desain Produk Terhadap Keputusan Pembelian Berulang Pada Brand Iphone di Indonesia |
| title_sort | pentingnya inovasi produk dan desain produk terhadap keputusan pembelian berulang pada brand iphone di indonesia |
| topic | inovasi produk, desain produk, keputusan pembelian berulang, iphone |
| url | https://jurnal.unmer.ac.id/index.php/jbm/article/view/5605 |
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