Pentingnya Inovasi Produk dan Desain Produk Terhadap Keputusan Pembelian Berulang Pada Brand Iphone di Indonesia

Pentingnya Inovasi Produk dan Desain Produk Terhadap Keputusan Pembelian Berulang Pada Brand Iphone di Indonesia

This research aims to explain the effect of the product innovation variables and product design partially on the repeated purchase decisions of an iPhone smartphone. This study uses 3 variables; namely product innovation (X1), product design (X2), and repeat purchase decisions (Y). Data collection w...

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Detaylı Bibliyografya
Asıl Yazarlar: Sofi Kurnia Sari, Anggia Novanda Isrofani, Citra Pratiwi, Reminta Lumban Batu
Materyal Türü: Makale
Dil:English
Baskı/Yayın Bilgisi: Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Merdeka Malang 2021-05-01
Seri Bilgileri:Jurnal Bisnis dan Manajemen
Konular:
inovasi produk, desain produk, keputusan pembelian berulang, iphone
Online Erişim:https://jurnal.unmer.ac.id/index.php/jbm/article/view/5605

Internet

https://jurnal.unmer.ac.id/index.php/jbm/article/view/5605

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