From the Field: The Failure of a Success Story: Reforming Georgia’s Public Service Broadcaster

Georgia’s “Law on Broadcasting” was passed in 2004 to provide, among other things, a legal framework for the transformation of the country’s state broadcaster into the public service media provider. The law itself has been praised internationally for its progressive nature and presented as an exa...

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Main Author: Marek Bekerman
Format: Article
Language:deu
Published: Freie Universität Berlin 2015-01-01
Series:Global Media Journal: German Edition
Subjects:
Online Access:http://www.db-thueringen.de/servlets/DerivateServlet/Derivate-31143/GMJ8_Bekerman_final.pdf
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author Marek Bekerman
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author_sort Marek Bekerman
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description Georgia’s “Law on Broadcasting” was passed in 2004 to provide, among other things, a legal framework for the transformation of the country’s state broadcaster into the public service media provider. The law itself has been praised internationally for its progressive nature and presented as an example for other post-Soviet countries to follow. A decade later, and after a number of amendments, it is no longer seen as effective in ensuring that public service broadcasting in Georgia provides the expected quality and range of services, or can be immune to political interference. Since its birth, GPB has suffered from continuous crises and scandals, and has never been a major player in the Georgian media. There have been several attempts involving international organisations and institutions to reform and improve GPB, to elevate its status and increase its market share, but none of them have succeeded. Most of those efforts have been supported by the European Commission and the OSCE, with participation from such media organisations as the BBC, which had run a series of training and monitoring programmes until 2011. A comprehensive programme of editorial, managerial and structural reform at the Georgian broadcaster developed in 2011-12 was shelved ahead of parliamentary and presidential elections, and GPB has been in a state of semi-paralysis ever since. The article examines the state of public service broadcasting in Georgia and what could be done to improve it.
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spelling doaj.art-aa8635ced9a44ead883806e7327116942024-03-02T17:00:38ZdeuFreie Universität BerlinGlobal Media Journal: German Edition2196-48072196-48072015-01-0142From the Field: The Failure of a Success Story: Reforming Georgia’s Public Service BroadcasterMarek BekermanGeorgia’s “Law on Broadcasting” was passed in 2004 to provide, among other things, a legal framework for the transformation of the country’s state broadcaster into the public service media provider. The law itself has been praised internationally for its progressive nature and presented as an example for other post-Soviet countries to follow. A decade later, and after a number of amendments, it is no longer seen as effective in ensuring that public service broadcasting in Georgia provides the expected quality and range of services, or can be immune to political interference. Since its birth, GPB has suffered from continuous crises and scandals, and has never been a major player in the Georgian media. There have been several attempts involving international organisations and institutions to reform and improve GPB, to elevate its status and increase its market share, but none of them have succeeded. Most of those efforts have been supported by the European Commission and the OSCE, with participation from such media organisations as the BBC, which had run a series of training and monitoring programmes until 2011. A comprehensive programme of editorial, managerial and structural reform at the Georgian broadcaster developed in 2011-12 was shelved ahead of parliamentary and presidential elections, and GPB has been in a state of semi-paralysis ever since. The article examines the state of public service broadcasting in Georgia and what could be done to improve it.http://www.db-thueringen.de/servlets/DerivateServlet/Derivate-31143/GMJ8_Bekerman_final.pdfGeorgiapublicservicebroadcastingmediareformGPBPIKTVradio
spellingShingle Marek Bekerman
From the Field: The Failure of a Success Story: Reforming Georgia’s Public Service Broadcaster
Global Media Journal: German Edition
Georgia
public
service
broadcasting
media
reform
GPB
PIK
TV
radio
title From the Field: The Failure of a Success Story: Reforming Georgia’s Public Service Broadcaster
title_full From the Field: The Failure of a Success Story: Reforming Georgia’s Public Service Broadcaster
title_fullStr From the Field: The Failure of a Success Story: Reforming Georgia’s Public Service Broadcaster
title_full_unstemmed From the Field: The Failure of a Success Story: Reforming Georgia’s Public Service Broadcaster
title_short From the Field: The Failure of a Success Story: Reforming Georgia’s Public Service Broadcaster
title_sort from the field the failure of a success story reforming georgia s public service broadcaster
topic Georgia
public
service
broadcasting
media
reform
GPB
PIK
TV
radio
url http://www.db-thueringen.de/servlets/DerivateServlet/Derivate-31143/GMJ8_Bekerman_final.pdf
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