How website quality, e-service quality, e-satisfaction, and social value affect poshtel e-loyalty in Thailand
Poshtels have become the high-end version of the backpacker’s hostel, which is now combining the comfort and style of boutique hotels with the sensibilities and budge prices of a hostel. Current research has stated that the global market for hostels is $5.2 billion, with the smaller niche market of...
Main Authors: | Chatchai Phromlert, Assist. Prof. Dr. Samart Deebhijarn, Assist. Prof. Dr. Puris Sornsaruht |
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Format: | Article |
Language: | English |
Published: |
AfricaJournals
2019-10-01
|
Series: | African Journal of Hospitality, Tourism and Leisure |
Subjects: | |
Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_88_vol_8_5__2019_thailand.pdf |
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