ANALYSIS OF MARKETING MIX ON COSMETICS PRODUCTS CASE STUDY: AVON COMPANY
This paper contains an analysis of the marketing mix followed by a Swot analysis of company Avon. It continues with a market research conducted among women in Brasov highlighting the attitudes, opinions and behaviour of women in Brasov on the acquisition and use of cosmetics product. The present pap...
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| Format: | Article |
| Language: | English |
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University of Petrosani
2011-01-01
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| Series: | Annals of the University of Petrosani: Economics |
| Subjects: | |
| Online Access: | http://www.upet.ro/annals/economics/pdf/2011/part4/Palade.pdf |
| _version_ | 1818139099505098752 |
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| author | ALEXANDRA PALADE |
| author_facet | ALEXANDRA PALADE |
| author_sort | ALEXANDRA PALADE |
| collection | DOAJ |
| description | This paper contains an analysis of the marketing mix followed by a Swot analysis of company Avon. It continues with a market research conducted among women in Brasov highlighting the attitudes, opinions and behaviour of women in Brasov on the acquisition and use of cosmetics product. The present paper analyzes the cosmetics market, the company Avon position in Brasov’s market, identifying the company’s main competitors, population segmentation. After analyzing data from market research shows that most women acquires cosmetic products from Avon company, the representatives role being extremely important. Most women buy products through the catalogue, 77% of them using the products every day, often buying the personal care products. |
| first_indexed | 2024-12-11T10:22:42Z |
| format | Article |
| id | doaj.art-aa99ce841c4d41c1aa4784473cbb3931 |
| institution | Directory Open Access Journal |
| issn | 1582-5949 2247-8620 |
| language | English |
| last_indexed | 2024-12-11T10:22:42Z |
| publishDate | 2011-01-01 |
| publisher | University of Petrosani |
| record_format | Article |
| series | Annals of the University of Petrosani: Economics |
| spelling | doaj.art-aa99ce841c4d41c1aa4784473cbb39312022-12-22T01:11:20ZengUniversity of PetrosaniAnnals of the University of Petrosani: Economics1582-59492247-86202011-01-01XI4233244ANALYSIS OF MARKETING MIX ON COSMETICS PRODUCTS CASE STUDY: AVON COMPANYALEXANDRA PALADEThis paper contains an analysis of the marketing mix followed by a Swot analysis of company Avon. It continues with a market research conducted among women in Brasov highlighting the attitudes, opinions and behaviour of women in Brasov on the acquisition and use of cosmetics product. The present paper analyzes the cosmetics market, the company Avon position in Brasov’s market, identifying the company’s main competitors, population segmentation. After analyzing data from market research shows that most women acquires cosmetic products from Avon company, the representatives role being extremely important. Most women buy products through the catalogue, 77% of them using the products every day, often buying the personal care products.http://www.upet.ro/annals/economics/pdf/2011/part4/Palade.pdfmarketing mixpersonal salemarket research |
| spellingShingle | ALEXANDRA PALADE ANALYSIS OF MARKETING MIX ON COSMETICS PRODUCTS CASE STUDY: AVON COMPANY Annals of the University of Petrosani: Economics marketing mix personal sale market research |
| title | ANALYSIS OF MARKETING MIX ON COSMETICS PRODUCTS CASE STUDY: AVON COMPANY |
| title_full | ANALYSIS OF MARKETING MIX ON COSMETICS PRODUCTS CASE STUDY: AVON COMPANY |
| title_fullStr | ANALYSIS OF MARKETING MIX ON COSMETICS PRODUCTS CASE STUDY: AVON COMPANY |
| title_full_unstemmed | ANALYSIS OF MARKETING MIX ON COSMETICS PRODUCTS CASE STUDY: AVON COMPANY |
| title_short | ANALYSIS OF MARKETING MIX ON COSMETICS PRODUCTS CASE STUDY: AVON COMPANY |
| title_sort | analysis of marketing mix on cosmetics products case study avon company |
| topic | marketing mix personal sale market research |
| url | http://www.upet.ro/annals/economics/pdf/2011/part4/Palade.pdf |
| work_keys_str_mv | AT alexandrapalade analysisofmarketingmixoncosmeticsproductscasestudyavoncompany |