Issues About Marketing Journals’ Special Issues

A special issue (SI) of an academic journal is a collection of articles on a specific research topic or theme, guest-edited by experts in the field. These SIs are becoming increasingly popular among marketing journals. Surprisingly, this group includes the discipline’s top-tier and top journals. But...

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Bibliographic Details
Main Author: Salim Moussa
Format: Article
Language:English
Published: The Bucharest University of Economic Studies Publishing House 2022-11-01
Series:Journal of Emerging Trends in Marketing and Management
Subjects:
Online Access:http://www.etimm.ase.ro/RePEc/aes/jetimm/2022/ETIMM_V01_2022_45.pdf