Unit Asking --- a method for increasing donations: A replication and extension

We replicate and extend unit asking – a method to increase donations by first asking donors for their willingness to donate for one unit and then asking for donations for multiple units (Hsee, Zhang and Xu, 2013) We conducted a large scale replication and extension using a 2 (unit asking, control) x...

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Main Authors: Hulda Karlsson, Simon Hellström, Hajdi Moche, Daniel Västfjäll
Format: Article
Language:English
Published: Cambridge University Press 2020-11-01
Series:Judgment and Decision Making
Subjects:
Online Access:http://journal.sjdm.org/20/200508/jdm200508.pdf
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author Hulda Karlsson
Simon Hellström
Hajdi Moche
Daniel Västfjäll
author_facet Hulda Karlsson
Simon Hellström
Hajdi Moche
Daniel Västfjäll
author_sort Hulda Karlsson
collection DOAJ
description We replicate and extend unit asking – a method to increase donations by first asking donors for their willingness to donate for one unit and then asking for donations for multiple units (Hsee, Zhang and Xu, 2013) We conducted a large scale replication and extension using a 2 (unit asking, control) x 3 (domains; children (original), animals, environment) between-subjects design. Across three domains, we find that unit asking increased donations, suggesting that this method can be used to increase giving to different charitable causes.
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spelling doaj.art-aacd129881c7476c813b214ed3753d112023-09-03T06:53:13ZengCambridge University PressJudgment and Decision Making1930-29752020-11-01156989993Unit Asking --- a method for increasing donations: A replication and extensionHulda KarlssonSimon HellströmHajdi MocheDaniel VästfjällWe replicate and extend unit asking – a method to increase donations by first asking donors for their willingness to donate for one unit and then asking for donations for multiple units (Hsee, Zhang and Xu, 2013) We conducted a large scale replication and extension using a 2 (unit asking, control) x 3 (domains; children (original), animals, environment) between-subjects design. Across three domains, we find that unit asking increased donations, suggesting that this method can be used to increase giving to different charitable causes.http://journal.sjdm.org/20/200508/jdm200508.pdfunit asking donations charity scope insensitivity willingness to donate animal conservation environmental protectionnakeywords
spellingShingle Hulda Karlsson
Simon Hellström
Hajdi Moche
Daniel Västfjäll
Unit Asking --- a method for increasing donations: A replication and extension
Judgment and Decision Making
unit asking
donations
charity
scope insensitivity
willingness to donate
animal conservation
environmental protectionnakeywords
title Unit Asking --- a method for increasing donations: A replication and extension
title_full Unit Asking --- a method for increasing donations: A replication and extension
title_fullStr Unit Asking --- a method for increasing donations: A replication and extension
title_full_unstemmed Unit Asking --- a method for increasing donations: A replication and extension
title_short Unit Asking --- a method for increasing donations: A replication and extension
title_sort unit asking a method for increasing donations a replication and extension
topic unit asking
donations
charity
scope insensitivity
willingness to donate
animal conservation
environmental protectionnakeywords
url http://journal.sjdm.org/20/200508/jdm200508.pdf
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