Unit Asking --- a method for increasing donations: A replication and extension

We replicate and extend unit asking – a method to increase donations by first asking donors for their willingness to donate for one unit and then asking for donations for multiple units (Hsee, Zhang and Xu, 2013) We conducted a large scale replication and extension using a 2 (unit asking, control) x...

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Bibliographic Details
Main Authors: Hulda Karlsson, Simon Hellström, Hajdi Moche, Daniel Västfjäll
Format: Article
Language:English
Published: Cambridge University Press 2020-11-01
Series:Judgment and Decision Making
Subjects:
Online Access:http://journal.sjdm.org/20/200508/jdm200508.pdf