Value Creation from Internationalization of Sugar Cane by-products: a multi-stakeholder view of artisanal cachaça production

Value Creation from Internationalization of Sugar Cane by-products: a multi-stakeholder view of artisanal cachaça production

Objective – The aim of this paper was to identify the strategies developed for internationalization in order to create value in the artisanal cachaça sector of Brazil. Design/methodology/approach – A multiple-case study was applied in two artisanal cachaçarias. we carried out in-depth, semi-str...

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Bibliographic Details
Main Authors: Daiane Mulling Neutzling, Manoela Silveira dos Santos, Marcia Dutra de Barcellos, Anna Lauren Land
Format: Article
Language:English
Published: Fundação Escola de Comércio Álvares Penteado 2015-09-01
Series:Revista Brasileira de Gestão De Negócios
Subjects:
value creation1
cachaça1
multi-stakeholder1
competitiveness1
Online Access:http://rbgn.fecap.br/RBGN/article/view/2134

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