Impact of Social Media Storytelling on Moroccan Consumer Behavior

Impact of Social Media Storytelling on Moroccan Consumer Behavior

This article explores the impact of social media storytelling on the behavioral patterns of Moroccan consumers, through four key hypotheses related to purchase intention and its drivers. This study makes the claim that social media storytelling, emotional appeal, usage frequency and alignment with n...

وصف كامل

التفاصيل البيبلوغرافية
المؤلفون الرئيسيون:	Haitham Nahi, Evrim İldem Develi
التنسيق:	مقال
اللغة:	English
منشور في:	Collaboration (Ömer ÖZKAN, Murat Çemberci, Mustafa Emre Civelek, Nagehan Uca, Okşan Kibritçi) 2023-12-01
سلاسل:	Journal of International Trade, Logistics and Law
الموضوعات:	social media marketing storytelling marketing consumer behavior purchase intention
الوصول للمادة أونلاين:	http://www.jital.org/index.php/jital/article/view/427

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