A Survey on the Role of Central Library Perceived Service Quality on Uşak University Brand Awareness
Improving service quality and ensuring consumer satisfaction correspondingly are important for service businesses to be successful and put in excellent performance. Accepted as a service businesses, libraries have such important purposes as providing suitable physical environment, updated journals a...
| Main Authors: | , |
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| Format: | Article |
| Language: | Turkish |
| Published: |
Usak University
2016-07-01
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| Series: | Optimum Ekonomi ve Yönetim Bilimleri Dergisi |
| Subjects: | |
| Online Access: | http://dergipark.gov.tr/download/article-file/222755 |
| _version_ | 1797919257813581824 |
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| author | Polat CAN Murat SEZGİN |
| author_facet | Polat CAN Murat SEZGİN |
| author_sort | Polat CAN |
| collection | DOAJ |
| description | Improving service quality and ensuring consumer satisfaction correspondingly are important for service businesses to be successful and put in excellent performance. Accepted as a service businesses, libraries have such important purposes as providing suitable physical environment, updated journals and employees trust. The purpose of this study is to determine the role of perceived quality in library services on Uşak University brand awareness. In accordance with this purpose, a survey for students at Uşak University Bir Eylül Campus has been conducted and they have been requested to evaluate the terms regarding library service quality and brand awareness of the university. The acquired data were analysed with SPSS 18. In the analyses of acquired data, average, frequency distribution, correlation analysis and canonical correlation have been used. As a result of these analyses, it has been determined that there is an significant relationship between service quality dimenions and brand awareness. |
| first_indexed | 2024-04-10T13:42:42Z |
| format | Article |
| id | doaj.art-aae63c0ae6324b55b24344605aec922c |
| institution | Directory Open Access Journal |
| issn | 2148-4228 2148-4228 |
| language | Turkish |
| last_indexed | 2024-04-10T13:42:42Z |
| publishDate | 2016-07-01 |
| publisher | Usak University |
| record_format | Article |
| series | Optimum Ekonomi ve Yönetim Bilimleri Dergisi |
| spelling | doaj.art-aae63c0ae6324b55b24344605aec922c2023-02-15T16:11:07ZturUsak UniversityOptimum Ekonomi ve Yönetim Bilimleri Dergisi2148-42282148-42282016-07-0132516510.17541/optimum.256389A Survey on the Role of Central Library Perceived Service Quality on Uşak University Brand AwarenessPolat CANMurat SEZGİNImproving service quality and ensuring consumer satisfaction correspondingly are important for service businesses to be successful and put in excellent performance. Accepted as a service businesses, libraries have such important purposes as providing suitable physical environment, updated journals and employees trust. The purpose of this study is to determine the role of perceived quality in library services on Uşak University brand awareness. In accordance with this purpose, a survey for students at Uşak University Bir Eylül Campus has been conducted and they have been requested to evaluate the terms regarding library service quality and brand awareness of the university. The acquired data were analysed with SPSS 18. In the analyses of acquired data, average, frequency distribution, correlation analysis and canonical correlation have been used. As a result of these analyses, it has been determined that there is an significant relationship between service quality dimenions and brand awareness.http://dergipark.gov.tr/download/article-file/222755Hizmet PazarlamasıAlgılanan Hizmet KalitesiMarka FarkındalığıKütüphane |
| spellingShingle | Polat CAN Murat SEZGİN A Survey on the Role of Central Library Perceived Service Quality on Uşak University Brand Awareness Optimum Ekonomi ve Yönetim Bilimleri Dergisi Hizmet Pazarlaması Algılanan Hizmet Kalitesi Marka Farkındalığı Kütüphane |
| title | A Survey on the Role of Central Library Perceived Service Quality on Uşak University Brand Awareness |
| title_full | A Survey on the Role of Central Library Perceived Service Quality on Uşak University Brand Awareness |
| title_fullStr | A Survey on the Role of Central Library Perceived Service Quality on Uşak University Brand Awareness |
| title_full_unstemmed | A Survey on the Role of Central Library Perceived Service Quality on Uşak University Brand Awareness |
| title_short | A Survey on the Role of Central Library Perceived Service Quality on Uşak University Brand Awareness |
| title_sort | survey on the role of central library perceived service quality on usak university brand awareness |
| topic | Hizmet Pazarlaması Algılanan Hizmet Kalitesi Marka Farkındalığı Kütüphane |
| url | http://dergipark.gov.tr/download/article-file/222755 |
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