Violation of food advertising regulations in Iran: A systematic review

Background: The prevalence of non-communicable diseases (NCDs) and the status of nutritionally high-risk behaviors in the country are not promising. Because of undeniable impact of media advertising on food choices, to combat the problem some regulations on food advertisements are developed in the c...

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Main Authors: Maryam Amini, Delaram Ghodsi, Azizollaah Zargaraan, Sepideh Alibeyk, Maryam Hajigholam-Saryazdi
Format: Article
Language:English
Published: Wolters Kluwer Medknow Publications 2023-01-01
Series:International Journal of Preventive Medicine
Subjects:
Online Access:http://www.ijpvmjournal.net/article.asp?issn=2008-7802;year=2023;volume=14;issue=1;spage=91;epage=91;aulast=Amini
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author Maryam Amini
Delaram Ghodsi
Azizollaah Zargaraan
Sepideh Alibeyk
Maryam Hajigholam-Saryazdi
author_facet Maryam Amini
Delaram Ghodsi
Azizollaah Zargaraan
Sepideh Alibeyk
Maryam Hajigholam-Saryazdi
author_sort Maryam Amini
collection DOAJ
description Background: The prevalence of non-communicable diseases (NCDs) and the status of nutritionally high-risk behaviors in the country are not promising. Because of undeniable impact of media advertising on food choices, to combat the problem some regulations on food advertisements are developed in the country. However, the high prevalence of NCDs warns of the possibility that either the laws are not given the necessary attention or they are not implemented properly. Therefore in the present review, all studies on how the country's visual and written mass media comply with regulations related to food product advertisement were systematically reviewed. Methods: We searched all studies, including Persian and English articles, dissertations, and research projects, published and unpublished reports in eight domestic and international databases and search engines during the years 1996 to December of 2020 (25 years). Then, the content of the eligible studies was extracted, evaluated, and reported. Results: A total of 18 eligible studies (articles and reports) were included in the review. The results indicated violations of rules and regulations including displaying food products of low nutritional value and obese people, misleading/exaggerating claims, award offers, induction of gluttony, consumerism, and inconsistency with scientific facts. Most of the studies (55%) had, implicitly or explicitly, targeted children and adolescents. Conclusions: The results of this study indicated a violation of the rules and regulations of health policies, mainly in the field of promoting foods of low nutritional value during the study period. Violations of the ban on advertising for children were also reported in more than half of the studies.
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spelling doaj.art-aaf20246dd244ac28dabf64a7a70c8ec2023-08-23T08:52:52ZengWolters Kluwer Medknow PublicationsInternational Journal of Preventive Medicine2008-78022008-82132023-01-01141919110.4103/ijpvm.ijpvm_509_21Violation of food advertising regulations in Iran: A systematic reviewMaryam AminiDelaram GhodsiAzizollaah ZargaraanSepideh AlibeykMaryam Hajigholam-SaryazdiBackground: The prevalence of non-communicable diseases (NCDs) and the status of nutritionally high-risk behaviors in the country are not promising. Because of undeniable impact of media advertising on food choices, to combat the problem some regulations on food advertisements are developed in the country. However, the high prevalence of NCDs warns of the possibility that either the laws are not given the necessary attention or they are not implemented properly. Therefore in the present review, all studies on how the country's visual and written mass media comply with regulations related to food product advertisement were systematically reviewed. Methods: We searched all studies, including Persian and English articles, dissertations, and research projects, published and unpublished reports in eight domestic and international databases and search engines during the years 1996 to December of 2020 (25 years). Then, the content of the eligible studies was extracted, evaluated, and reported. Results: A total of 18 eligible studies (articles and reports) were included in the review. The results indicated violations of rules and regulations including displaying food products of low nutritional value and obese people, misleading/exaggerating claims, award offers, induction of gluttony, consumerism, and inconsistency with scientific facts. Most of the studies (55%) had, implicitly or explicitly, targeted children and adolescents. Conclusions: The results of this study indicated a violation of the rules and regulations of health policies, mainly in the field of promoting foods of low nutritional value during the study period. Violations of the ban on advertising for children were also reported in more than half of the studies.http://www.ijpvmjournal.net/article.asp?issn=2008-7802;year=2023;volume=14;issue=1;spage=91;epage=91;aulast=Aminiadvertisementfood productshealth policyhealth regulationmass mediasystematic review
spellingShingle Maryam Amini
Delaram Ghodsi
Azizollaah Zargaraan
Sepideh Alibeyk
Maryam Hajigholam-Saryazdi
Violation of food advertising regulations in Iran: A systematic review
International Journal of Preventive Medicine
advertisement
food products
health policy
health regulation
mass media
systematic review
title Violation of food advertising regulations in Iran: A systematic review
title_full Violation of food advertising regulations in Iran: A systematic review
title_fullStr Violation of food advertising regulations in Iran: A systematic review
title_full_unstemmed Violation of food advertising regulations in Iran: A systematic review
title_short Violation of food advertising regulations in Iran: A systematic review
title_sort violation of food advertising regulations in iran a systematic review
topic advertisement
food products
health policy
health regulation
mass media
systematic review
url http://www.ijpvmjournal.net/article.asp?issn=2008-7802;year=2023;volume=14;issue=1;spage=91;epage=91;aulast=Amini
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AT delaramghodsi violationoffoodadvertisingregulationsiniranasystematicreview
AT azizollaahzargaraan violationoffoodadvertisingregulationsiniranasystematicreview
AT sepidehalibeyk violationoffoodadvertisingregulationsiniranasystematicreview
AT maryamhajigholamsaryazdi violationoffoodadvertisingregulationsiniranasystematicreview