Television airings of U.S. federal COVID-19 public service announcements in 2020 were associated with market-level political orientation, not COVID-19 rates
Televised public service announcements were one of the ways that the U.S. federal government distributed health information about the COVID-19 pandemic to Americans in 2020. However, little is known about the reach of these campaigns or the populations who might have been exposed to the information...
| Main Authors: | , , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2022-01-01
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| Series: | PLoS ONE |
| Online Access: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9536622/?tool=EBI |
| _version_ | 1828194768578936832 |
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| author | Sarah E. Gollust Chris Frenier Margaret Tait Colleen Bogucki Jeff Niederdeppe Steven T. Moore Laura Baum Erika Franklin Fowler |
| author_facet | Sarah E. Gollust Chris Frenier Margaret Tait Colleen Bogucki Jeff Niederdeppe Steven T. Moore Laura Baum Erika Franklin Fowler |
| author_sort | Sarah E. Gollust |
| collection | DOAJ |
| description | Televised public service announcements were one of the ways that the U.S. federal government distributed health information about the COVID-19 pandemic to Americans in 2020. However, little is known about the reach of these campaigns or the populations who might have been exposed to the information these ads conveyed. We conducted a descriptive analysis of federally-affiliated public service announcement airings to assess where they were aired and the market-level social and demographic characteristics associated with the airings. We found no correspondence between airings and COVID-19 incidence rates from March to December 2020, but we found a positive association between airings and the Democratic vote share of the market, adjusting for other market demographic characteristics. Our results suggest that PSAs may have contributed to divergent exposure to health information among the U.S. public during the first year of the COVID-19 pandemic. |
| first_indexed | 2024-04-12T09:31:35Z |
| format | Article |
| id | doaj.art-aaf8e4ff756147c299b5a48f9c0c0f14 |
| institution | Directory Open Access Journal |
| issn | 1932-6203 |
| language | English |
| last_indexed | 2024-04-12T09:31:35Z |
| publishDate | 2022-01-01 |
| publisher | Public Library of Science (PLoS) |
| record_format | Article |
| series | PLoS ONE |
| spelling | doaj.art-aaf8e4ff756147c299b5a48f9c0c0f142022-12-22T03:38:21ZengPublic Library of Science (PLoS)PLoS ONE1932-62032022-01-011710Television airings of U.S. federal COVID-19 public service announcements in 2020 were associated with market-level political orientation, not COVID-19 ratesSarah E. GollustChris FrenierMargaret TaitColleen BoguckiJeff NiederdeppeSteven T. MooreLaura BaumErika Franklin FowlerTelevised public service announcements were one of the ways that the U.S. federal government distributed health information about the COVID-19 pandemic to Americans in 2020. However, little is known about the reach of these campaigns or the populations who might have been exposed to the information these ads conveyed. We conducted a descriptive analysis of federally-affiliated public service announcement airings to assess where they were aired and the market-level social and demographic characteristics associated with the airings. We found no correspondence between airings and COVID-19 incidence rates from March to December 2020, but we found a positive association between airings and the Democratic vote share of the market, adjusting for other market demographic characteristics. Our results suggest that PSAs may have contributed to divergent exposure to health information among the U.S. public during the first year of the COVID-19 pandemic.https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9536622/?tool=EBI |
| spellingShingle | Sarah E. Gollust Chris Frenier Margaret Tait Colleen Bogucki Jeff Niederdeppe Steven T. Moore Laura Baum Erika Franklin Fowler Television airings of U.S. federal COVID-19 public service announcements in 2020 were associated with market-level political orientation, not COVID-19 rates PLoS ONE |
| title | Television airings of U.S. federal COVID-19 public service announcements in 2020 were associated with market-level political orientation, not COVID-19 rates |
| title_full | Television airings of U.S. federal COVID-19 public service announcements in 2020 were associated with market-level political orientation, not COVID-19 rates |
| title_fullStr | Television airings of U.S. federal COVID-19 public service announcements in 2020 were associated with market-level political orientation, not COVID-19 rates |
| title_full_unstemmed | Television airings of U.S. federal COVID-19 public service announcements in 2020 were associated with market-level political orientation, not COVID-19 rates |
| title_short | Television airings of U.S. federal COVID-19 public service announcements in 2020 were associated with market-level political orientation, not COVID-19 rates |
| title_sort | television airings of u s federal covid 19 public service announcements in 2020 were associated with market level political orientation not covid 19 rates |
| url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9536622/?tool=EBI |
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