Influencing Factors on Export Target Market Selection in Iranian Electrical Industry
One of the most important concepts of international marketing is export target market selection which is the first stage of internationalization process. This paper studies the factors influencing export target market selection in Iranian electrical industry. The factors categorized in 6 dimensions...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2012-03-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Ṣan̒atī |
| Subjects: | |
| Online Access: | https://jims.atu.ac.ir/article_4570_190ee79232a679a95131e91d26f74e9a.pdf |
| _version_ | 1827392842674208768 |
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| author | Zohreh Dehdashti Shahrokh Hossein Jafari |
| author_facet | Zohreh Dehdashti Shahrokh Hossein Jafari |
| author_sort | Zohreh Dehdashti Shahrokh |
| collection | DOAJ |
| description | One of the most important concepts of international marketing is export target market selection which is the first stage of internationalization process. This paper studies the factors influencing export target market selection in Iranian electrical industry. The factors categorized in 6 dimensions such as politics, market potential, economics, culture, infrastructure and legal and were tested and prioritized from experienced exporter’s perspective. Top managers of exporting companies in the electrical industry were surveyed through census method. The ranking method was used for analyzing the data. The results showed that market potential is the most important dimension in target market selection. Legal, politics, infrastructure, economics are respectively ranked as influential dimensions. Culture dimension is reported ineffective in selecting Iranian electrical industry’s target markets. |
| first_indexed | 2024-03-08T17:39:12Z |
| format | Article |
| id | doaj.art-ab0e954b898047eaa2206c418a9e751f |
| institution | Directory Open Access Journal |
| issn | 2251-8029 2476-602X |
| language | fas |
| last_indexed | 2024-03-08T17:39:12Z |
| publishDate | 2012-03-01 |
| publisher | Allameh Tabataba'i University Press |
| record_format | Article |
| series | Muṭāli̒āt-i Mudīriyyat-i Ṣan̒atī |
| spelling | doaj.art-ab0e954b898047eaa2206c418a9e751f2024-01-02T11:15:06ZfasAllameh Tabataba'i University PressMuṭāli̒āt-i Mudīriyyat-i Ṣan̒atī2251-80292476-602X2012-03-019241411604570Influencing Factors on Export Target Market Selection in Iranian Electrical IndustryZohreh Dehdashti Shahrokh0Hossein Jafari1استادیار مدیریت بازرگانی، دانشگاه علامه طباطباییدانشجوی مدیریت بازرگانی دانشگاه علامه طباطباییOne of the most important concepts of international marketing is export target market selection which is the first stage of internationalization process. This paper studies the factors influencing export target market selection in Iranian electrical industry. The factors categorized in 6 dimensions such as politics, market potential, economics, culture, infrastructure and legal and were tested and prioritized from experienced exporter’s perspective. Top managers of exporting companies in the electrical industry were surveyed through census method. The ranking method was used for analyzing the data. The results showed that market potential is the most important dimension in target market selection. Legal, politics, infrastructure, economics are respectively ranked as influential dimensions. Culture dimension is reported ineffective in selecting Iranian electrical industry’s target markets.https://jims.atu.ac.ir/article_4570_190ee79232a679a95131e91d26f74e9a.pdfinternationalization processexportinternational marketingtarget market selection |
| spellingShingle | Zohreh Dehdashti Shahrokh Hossein Jafari Influencing Factors on Export Target Market Selection in Iranian Electrical Industry Muṭāli̒āt-i Mudīriyyat-i Ṣan̒atī internationalization process export international marketing target market selection |
| title | Influencing Factors on Export Target Market Selection in Iranian Electrical Industry |
| title_full | Influencing Factors on Export Target Market Selection in Iranian Electrical Industry |
| title_fullStr | Influencing Factors on Export Target Market Selection in Iranian Electrical Industry |
| title_full_unstemmed | Influencing Factors on Export Target Market Selection in Iranian Electrical Industry |
| title_short | Influencing Factors on Export Target Market Selection in Iranian Electrical Industry |
| title_sort | influencing factors on export target market selection in iranian electrical industry |
| topic | internationalization process export international marketing target market selection |
| url | https://jims.atu.ac.ir/article_4570_190ee79232a679a95131e91d26f74e9a.pdf |
| work_keys_str_mv | AT zohrehdehdashtishahrokh influencingfactorsonexporttargetmarketselectioniniranianelectricalindustry AT hosseinjafari influencingfactorsonexporttargetmarketselectioniniranianelectricalindustry |