Gamification aspects affecting mobile app continued use, attitude, and satisfaction

Gamification aspects affecting mobile app continued use, attitude, and satisfaction

Purpose – The aim of this study is to shed light on the factors influencing continued use, attitude, and satisfaction with gamified mobile app usage. A research model is proposed, featuring achievement, social, confirmation, ease of use, enjoyment, recognition, and social influence as independent v...

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Bibliographic Details
Main Author: Sahid Susilo Nugroho
Format: Article
Language:English
Published: Universitas Islam Indonesia 2024-01-01
Series:Jurnal Siasat Bisnis
Subjects:
gamification
continued use
satisfaction
attitude
motivation
usefulness
Online Access:http://journal.uii.ac.id/JSB/article/view/30370

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