| Summary: | This study examines the motivational push and pull-factors that affect tourists’ decision in their choice
of a holiday destination. 200 questionnaires were completed using a face to face interview among
specific groups of travellers to Mauritius (English, French, German, Italian and South African tourists)
at various points on the island. The findings demonstrate that rest and relaxation are the most
compelling push motivation forces followed by nostalgia, escape, novelty and social interaction. The
key pull based motives were found to be the special climate and weather of Mauritius, the exquisite
landscape and scenery, unique flora and fauna, exotic beaches, the exotic ambience and
atmosphere, the welcoming nature of Mauritian hospitality and the authentic Mauritian culture. The
Push and pull factors between first time visitors and repeat visitors are discussed in this article and
the study essentially contributes to our overall understanding of why holiday makers take travel
decisions to opt for long- haul destinations like Mauritius, and can therefore help destination
marketers develop better marketing programmes to meet the specific needs of their customers.
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