Bed, Breakfast and Friendship: Intimacy and Distance in Small-Scale Hospitality Businesses

Through an analysis of the narrative of a Bed and Breakfast (B & B) and art gal-lery owner, the emergence of intimacy as a commercial value in the hospitality industry is illustrated. This is a formation of economic value where economic ra-tionality as a motive for commercial activity is rejecte...

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Main Authors: Johan Hultman, Erika Andersson Cederholm
Format: Article
Language:English
Published: Linköping University Electronic Press 2010-09-01
Series:Culture Unbound: Journal of Current Cultural Research
Subjects:
Online Access:http://dx.doi.org/10.3384/cu.2000.1525.10221365
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author Johan Hultman
Erika Andersson Cederholm
author_facet Johan Hultman
Erika Andersson Cederholm
author_sort Johan Hultman
collection DOAJ
description Through an analysis of the narrative of a Bed and Breakfast (B & B) and art gal-lery owner, the emergence of intimacy as a commercial value in the hospitality industry is illustrated. This is a formation of economic value where economic ra-tionality as a motive for commercial activity is rejected. Simultaneously though, a different set of market attitudes are performed by hospitality practitioners in the course of everyday interactions with customers, and a tension between emotional, spatial and temporal intimacy and distance is uncovered and discussed. It is con-cluded that commercial friendship is a more complex issue than what has been acknowledged so far in the hospitality literature. A continued discussion of inti-macy in hospitality will therefore affect the cultural understanding of emotions, identity and lifestyle values on the one hand, and business strategy, value creation and markets on the other.
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spelling doaj.art-ab5b5f8c02fc4715b6fddee0d5d9c0812022-12-21T19:40:56ZengLinköping University Electronic PressCulture Unbound: Journal of Current Cultural Research2000-15252010-09-012365380Bed, Breakfast and Friendship: Intimacy and Distance in Small-Scale Hospitality BusinessesJohan HultmanErika Andersson CederholmThrough an analysis of the narrative of a Bed and Breakfast (B & B) and art gal-lery owner, the emergence of intimacy as a commercial value in the hospitality industry is illustrated. This is a formation of economic value where economic ra-tionality as a motive for commercial activity is rejected. Simultaneously though, a different set of market attitudes are performed by hospitality practitioners in the course of everyday interactions with customers, and a tension between emotional, spatial and temporal intimacy and distance is uncovered and discussed. It is con-cluded that commercial friendship is a more complex issue than what has been acknowledged so far in the hospitality literature. A continued discussion of inti-macy in hospitality will therefore affect the cultural understanding of emotions, identity and lifestyle values on the one hand, and business strategy, value creation and markets on the other.http://dx.doi.org/10.3384/cu.2000.1525.10221365Hospitalityintimacydistanceperformativityboundary worklife-style entrepreneurs
spellingShingle Johan Hultman
Erika Andersson Cederholm
Bed, Breakfast and Friendship: Intimacy and Distance in Small-Scale Hospitality Businesses
Culture Unbound: Journal of Current Cultural Research
Hospitality
intimacy
distance
performativity
boundary work
life-style entrepreneurs
title Bed, Breakfast and Friendship: Intimacy and Distance in Small-Scale Hospitality Businesses
title_full Bed, Breakfast and Friendship: Intimacy and Distance in Small-Scale Hospitality Businesses
title_fullStr Bed, Breakfast and Friendship: Intimacy and Distance in Small-Scale Hospitality Businesses
title_full_unstemmed Bed, Breakfast and Friendship: Intimacy and Distance in Small-Scale Hospitality Businesses
title_short Bed, Breakfast and Friendship: Intimacy and Distance in Small-Scale Hospitality Businesses
title_sort bed breakfast and friendship intimacy and distance in small scale hospitality businesses
topic Hospitality
intimacy
distance
performativity
boundary work
life-style entrepreneurs
url http://dx.doi.org/10.3384/cu.2000.1525.10221365
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