Effective public health messaging for university students: lessons learned to increase adherence to safety guidelines during a pandemic

Abstract Variation in compliance with recommended safety behaviors early in the COVID-19 pandemic was especially concerning in places where people aggregated after traveling from a range of geographical areas, such as many universities. Understanding variation in these behaviors is important for con...

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Main Authors: Krista M. Milich, Natalie Fisher, Gisela Sobral
Format: Article
Language:English
Published: Springer Nature 2024-01-01
Series:Humanities & Social Sciences Communications
Online Access:https://doi.org/10.1057/s41599-023-02461-9
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author Krista M. Milich
Natalie Fisher
Gisela Sobral
author_facet Krista M. Milich
Natalie Fisher
Gisela Sobral
author_sort Krista M. Milich
collection DOAJ
description Abstract Variation in compliance with recommended safety behaviors early in the COVID-19 pandemic was especially concerning in places where people aggregated after traveling from a range of geographical areas, such as many universities. Understanding variation in these behaviors is important for continuing to address the COVID-19 pandemic and planning for future disease outbreaks. We examined the relationship between safety behaviors, risk perception, COVID-19-related knowledge, and information sources among university students during the Fall 2020 semester. A person’s preferred information sources were associated with differences in knowledge, risk perception, and protective behaviors. Furthermore, people with higher COVID knowledge practiced more protective behaviors. Providing reliable information can reduce harm during future global health crises, particularly at universities where interventions on campus can also protect the larger community, as spillover from universities has impacted the most vulnerable members of the surrounding communities. Our study adds to public health literature on factors influencing personal behaviors.
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spelling doaj.art-ab8d02d51aed4dc89e13981ae28159cc2024-01-07T12:16:05ZengSpringer NatureHumanities & Social Sciences Communications2662-99922024-01-011111910.1057/s41599-023-02461-9Effective public health messaging for university students: lessons learned to increase adherence to safety guidelines during a pandemicKrista M. Milich0Natalie Fisher1Gisela Sobral2Department of Anthropology, Washington University in St. LouisDepartment of Anthropology, Washington University in St. LouisDepartment of Anthropology, Washington University in St. LouisAbstract Variation in compliance with recommended safety behaviors early in the COVID-19 pandemic was especially concerning in places where people aggregated after traveling from a range of geographical areas, such as many universities. Understanding variation in these behaviors is important for continuing to address the COVID-19 pandemic and planning for future disease outbreaks. We examined the relationship between safety behaviors, risk perception, COVID-19-related knowledge, and information sources among university students during the Fall 2020 semester. A person’s preferred information sources were associated with differences in knowledge, risk perception, and protective behaviors. Furthermore, people with higher COVID knowledge practiced more protective behaviors. Providing reliable information can reduce harm during future global health crises, particularly at universities where interventions on campus can also protect the larger community, as spillover from universities has impacted the most vulnerable members of the surrounding communities. Our study adds to public health literature on factors influencing personal behaviors.https://doi.org/10.1057/s41599-023-02461-9
spellingShingle Krista M. Milich
Natalie Fisher
Gisela Sobral
Effective public health messaging for university students: lessons learned to increase adherence to safety guidelines during a pandemic
Humanities & Social Sciences Communications
title Effective public health messaging for university students: lessons learned to increase adherence to safety guidelines during a pandemic
title_full Effective public health messaging for university students: lessons learned to increase adherence to safety guidelines during a pandemic
title_fullStr Effective public health messaging for university students: lessons learned to increase adherence to safety guidelines during a pandemic
title_full_unstemmed Effective public health messaging for university students: lessons learned to increase adherence to safety guidelines during a pandemic
title_short Effective public health messaging for university students: lessons learned to increase adherence to safety guidelines during a pandemic
title_sort effective public health messaging for university students lessons learned to increase adherence to safety guidelines during a pandemic
url https://doi.org/10.1057/s41599-023-02461-9
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