Müşteri Bağlılığı Yaratmada Fiyat Politikasının Önemi ve Uygulanan Fiyatlandırma Yöntemlerinin Değerlendirilmesi(The Importance of Price Policy In Supplying Customer Retention And Evaluation of Applied Pricing Instruments)
The most frequently cited direct instruments to improve customer retention- such as Value-added services, complaint management and customer clubs or cards- often neglect the importence of pricing options. In This Paper describes various pricing instruments which can be employed to increase customer...
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| Format: | Article |
| Language: | deu |
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Celal Bayar University
2008-01-01
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| Series: | Yönetim ve Ekonomi |
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| Online Access: | http://www2.bayar.edu.tr/yonetimekonomi/dergi/pdf/C15S12008/15_26.pdf |