Media Choice Proliferation and Shifting Orientations Towards News in the United States and Norway, 1995–2012

Around the world, rapid media choice proliferation is empowering audiences and allowing individuals to more precisely tailor personal media use. From a democratic perspective, the relationship between the changing media environment and news use is of particular interest. This article presents a comp...

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Main Authors: Elvestad Eiri, Shaker Lee
Format: Article
Language:English
Published: Sciendo 2017-12-01
Series:Nordicom Review
Subjects:
Online Access:https://doi.org/10.1515/nor-2016-0390
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author Elvestad Eiri
Shaker Lee
author_facet Elvestad Eiri
Shaker Lee
author_sort Elvestad Eiri
collection DOAJ
description Around the world, rapid media choice proliferation is empowering audiences and allowing individuals to more precisely tailor personal media use. From a democratic perspective, the relationship between the changing media environment and news use is of particular interest. This article presents a comparative exploration of citizens’ changing orientations towards local, national and international news in two very different countries, Norway and the United States, between 1995 and 2012. Prior research suggests that more media choice correlates with a decrease in news consumption. Our analysis shows a pattern of increasing specialization in news orientation in both countries. We also find that the strongest Norwegian trend is one of specialization while the strongest trend in the United States is one of disconnection. Altogether, the results illustrate how local conditions shape the effects of global technological developments.
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spelling doaj.art-ab909dbb948d4f99b2a95d37301a41dc2023-09-02T22:16:43ZengSciendoNordicom Review2001-51192017-12-01382334910.1515/nor-2016-0390Media Choice Proliferation and Shifting Orientations Towards News in the United States and Norway, 1995–2012Elvestad Eiri0Shaker Lee1Ph.D., Associate Professor, Department of Business, History and Social Sciences, University College of Southeast NorwayPh.D. Assistant Professor, Department of Communication, Portland State University, USAAround the world, rapid media choice proliferation is empowering audiences and allowing individuals to more precisely tailor personal media use. From a democratic perspective, the relationship between the changing media environment and news use is of particular interest. This article presents a comparative exploration of citizens’ changing orientations towards local, national and international news in two very different countries, Norway and the United States, between 1995 and 2012. Prior research suggests that more media choice correlates with a decrease in news consumption. Our analysis shows a pattern of increasing specialization in news orientation in both countries. We also find that the strongest Norwegian trend is one of specialization while the strongest trend in the United States is one of disconnection. Altogether, the results illustrate how local conditions shape the effects of global technological developments.https://doi.org/10.1515/nor-2016-0390media globalizationnews orientationlocal newsinternational newsnews usecomparative study
spellingShingle Elvestad Eiri
Shaker Lee
Media Choice Proliferation and Shifting Orientations Towards News in the United States and Norway, 1995–2012
Nordicom Review
media globalization
news orientation
local news
international news
news use
comparative study
title Media Choice Proliferation and Shifting Orientations Towards News in the United States and Norway, 1995–2012
title_full Media Choice Proliferation and Shifting Orientations Towards News in the United States and Norway, 1995–2012
title_fullStr Media Choice Proliferation and Shifting Orientations Towards News in the United States and Norway, 1995–2012
title_full_unstemmed Media Choice Proliferation and Shifting Orientations Towards News in the United States and Norway, 1995–2012
title_short Media Choice Proliferation and Shifting Orientations Towards News in the United States and Norway, 1995–2012
title_sort media choice proliferation and shifting orientations towards news in the united states and norway 1995 2012
topic media globalization
news orientation
local news
international news
news use
comparative study
url https://doi.org/10.1515/nor-2016-0390
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