Keputusan Konsumen Dalam Memilih Hotel Syariah: Ditinjau Dari Halal Lifestyle, Muslim Friendly Facilities, Dan Knowledge
This study aims to empirically show the effect of a halal lifestyle, Muslim-friendly facilities, and knowledge on consumer decisions in choosing sharia hotels. This research is field research with a quantitative approach. The research population is the customers of the Abbas Syariah Kudus hotel, but...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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PPPM Sekolah Tinggi Ilmu Ekonomi (STIE) Syariah Bengkalis
2022-12-01
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| Series: | Iqtishaduna: Jurnal Ilmiah Ekonomi Kita |
| Subjects: | |
| Online Access: | https://ejournal.stiesyariahbengkalis.ac.id/index.php/iqtishaduna/article/view/766 |
| Summary: | This study aims to empirically show the effect of a halal lifestyle, Muslim-friendly facilities, and knowledge on consumer decisions in choosing sharia hotels. This research is field research with a quantitative approach. The research population is the customers of the Abbas Syariah Kudus hotel, but the number still needs to be determined. The sampling technique used purposive sampling with a sample of 115 respondents. The data analysis technique uses multiple linear regression with the help of the SPSS program. The study results show that a partially halal lifestyle, Muslim-friendly facilities, and knowledge positively and significantly affect sharia hotel consumer decisions. This research can complement existing theories. Practically, this research can be used as a reference for sharia hotel business people to pay attention to the halal lifestyle, Muslim-friendly facilities, and knowledge to win customers' hearts. |
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| ISSN: | 2303-3568 2684-8228 |