Tetrad of Media Effects and Social Networking Sites/Services
By asking the question: "What general, testable claims can be made about all media?", Marshall and Eric McLuhan (1988) sought to establish "laws of media" that could be tested, proven, or disproved by anyone, anywhere, anytime. They formulated these "laws" through four...
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| Format: | Article |
| Language: | Bosnian |
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University of Tuzla, Faculty of Humanities and Social Sciences
2023-12-01
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| Series: | Društvene i Humanističke Studije |
| Subjects: | |
| Online Access: | http://dhs.ff.untz.ba/index.php/home/article/view/12139 |
| _version_ | 1797341296664248320 |
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| author | Lamija Silajdžić |
| author_facet | Lamija Silajdžić |
| author_sort | Lamija Silajdžić |
| collection | DOAJ |
| description | By asking the question: "What general, testable claims can be made about all media?", Marshall and Eric McLuhan (1988) sought to establish "laws of media" that could be tested, proven, or disproved by anyone, anywhere, anytime. They formulated these "laws" through four questions that can be asked upon the appearance of or regarding any human artifact/technology/media. The importance of this theory is indisputable insofar as its application can identify past, current, and at least partially predict future trends related to some human artifact/technology/media. In this paper we applied this theory to the websites/services for social networking, considering the increasingly widespread and intensive use of these sites/services in the world. Positive aspects are improved and accelerated communication and connection of people, opportunities for creative expression, association and struggle for common goals, and also earnings. The negative aspects range from a potentially bad impact on the user's mental health, pathological addiction, the increasingly difficult distinction between the real and virtual world, being trapped by filter bubbles, all the way to endangering personal data and security. |
| first_indexed | 2024-03-08T10:16:58Z |
| format | Article |
| id | doaj.art-ab9941ba87334967835a06d3f8b05809 |
| institution | Directory Open Access Journal |
| issn | 2490-3604 2490-3647 |
| language | Bosnian |
| last_indexed | 2024-03-08T10:16:58Z |
| publishDate | 2023-12-01 |
| publisher | University of Tuzla, Faculty of Humanities and Social Sciences |
| record_format | Article |
| series | Društvene i Humanističke Studije |
| spelling | doaj.art-ab9941ba87334967835a06d3f8b058092024-01-28T17:13:17ZbosUniversity of Tuzla, Faculty of Humanities and Social SciencesDruštvene i Humanističke Studije2490-36042490-36472023-12-0183(24)63165010.51558/2490-3647.2023.8.3.631818Tetrad of Media Effects and Social Networking Sites/ServicesLamija Silajdžić0University of Sarajevo Faculty of Political Science in SarajevoBy asking the question: "What general, testable claims can be made about all media?", Marshall and Eric McLuhan (1988) sought to establish "laws of media" that could be tested, proven, or disproved by anyone, anywhere, anytime. They formulated these "laws" through four questions that can be asked upon the appearance of or regarding any human artifact/technology/media. The importance of this theory is indisputable insofar as its application can identify past, current, and at least partially predict future trends related to some human artifact/technology/media. In this paper we applied this theory to the websites/services for social networking, considering the increasingly widespread and intensive use of these sites/services in the world. Positive aspects are improved and accelerated communication and connection of people, opportunities for creative expression, association and struggle for common goals, and also earnings. The negative aspects range from a potentially bad impact on the user's mental health, pathological addiction, the increasingly difficult distinction between the real and virtual world, being trapped by filter bubbles, all the way to endangering personal data and security.http://dhs.ff.untz.ba/index.php/home/article/view/12139tetradmcluhansocial networking sites/servicesfacebookinstagram |
| spellingShingle | Lamija Silajdžić Tetrad of Media Effects and Social Networking Sites/Services Društvene i Humanističke Studije tetrad mcluhan social networking sites/services |
| title | Tetrad of Media Effects and Social Networking Sites/Services |
| title_full | Tetrad of Media Effects and Social Networking Sites/Services |
| title_fullStr | Tetrad of Media Effects and Social Networking Sites/Services |
| title_full_unstemmed | Tetrad of Media Effects and Social Networking Sites/Services |
| title_short | Tetrad of Media Effects and Social Networking Sites/Services |
| title_sort | tetrad of media effects and social networking sites services |
| topic | tetrad mcluhan social networking sites/services |
| url | http://dhs.ff.untz.ba/index.php/home/article/view/12139 |
| work_keys_str_mv | AT lamijasilajdzic tetradofmediaeffectsandsocialnetworkingsitesservices |