From Metrics to Action - Interview with Nicholas Chesterton, Unilever
| Format: | Article |
|---|---|
| Language: | English |
| Published: |
Sciendo
2015-05-01
|
| Series: | GfK Marketing Intelligence Review |
| Subjects: | |
| Online Access: | http://www.degruyter.com/view/j/gfkmir.2015.7.issue-1/gfkmir-2015-0007/gfkmir-2015-0007.xml?format=INT |
| _version_ | 1818303275703730176 |
|---|---|
| collection | DOAJ |
| first_indexed | 2024-12-13T05:52:13Z |
| format | Article |
| id | doaj.art-abc0044e73ea4fdd963f4f26c72ba901 |
| institution | Directory Open Access Journal |
| issn | 1865-5866 |
| language | English |
| last_indexed | 2024-12-13T05:52:13Z |
| publishDate | 2015-05-01 |
| publisher | Sciendo |
| record_format | Article |
| series | GfK Marketing Intelligence Review |
| spelling | doaj.art-abc0044e73ea4fdd963f4f26c72ba9012022-12-21T23:57:32ZengSciendoGfK Marketing Intelligence Review1865-58662015-05-0171485310.1515/gfkmir-2015-0007gfkmir-2015-0007From Metrics to Action - Interview with Nicholas Chesterton, Unileverhttp://www.degruyter.com/view/j/gfkmir.2015.7.issue-1/gfkmir-2015-0007/gfkmir-2015-0007.xml?format=INTMarketing MeasurementMarketing Analytics Marketing Mix Models Marketing AccountabilityUnilever |
| spellingShingle | From Metrics to Action - Interview with Nicholas Chesterton, Unilever GfK Marketing Intelligence Review Marketing Measurement Marketing Analytics Marketing Mix Models Marketing Accountability Unilever |
| title | From Metrics to Action - Interview with Nicholas Chesterton, Unilever |
| title_full | From Metrics to Action - Interview with Nicholas Chesterton, Unilever |
| title_fullStr | From Metrics to Action - Interview with Nicholas Chesterton, Unilever |
| title_full_unstemmed | From Metrics to Action - Interview with Nicholas Chesterton, Unilever |
| title_short | From Metrics to Action - Interview with Nicholas Chesterton, Unilever |
| title_sort | from metrics to action interview with nicholas chesterton unilever |
| topic | Marketing Measurement Marketing Analytics Marketing Mix Models Marketing Accountability Unilever |
| url | http://www.degruyter.com/view/j/gfkmir.2015.7.issue-1/gfkmir-2015-0007/gfkmir-2015-0007.xml?format=INT |