From Metrics to Action - Interview with Nicholas Chesterton, Unilever

Bibliographic Details
Format:	Article
Language:	English
Published:	Sciendo 2015-05-01
Series:	GfK Marketing Intelligence Review
Subjects:	Marketing Measurement Marketing Analytics Marketing Mix Models Marketing Accountability Unilever
Online Access:	http://www.degruyter.com/view/j/gfkmir.2015.7.issue-1/gfkmir-2015-0007/gfkmir-2015-0007.xml?format=INT

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