Engaging the online audience in the digital era: A multimodal analysis of engagement strategies in TED talk videos
Scientific popularization genres have attracted the attention of researchers in esp. Authors of such genres have been found to employ a variety of strategies to engage the readers. However, most studies of engagement in scientific popularization tend to focus on written genres. For this reason, the...
Main Authors: | Sichen Ada Xia, Christoph A. Hafner |
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Format: | Article |
Language: | English |
Published: |
Asociación Europea de Lenguas para Fines Específicos
2021-12-01
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Series: | Ibérica |
Subjects: | |
Online Access: | https://revistaiberica.org/index.php/iberica/article/view/598 |
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