Perception of Tourism Satisfaction: A Study at Blimbingsari Tourism Village in Bali
Blimbingsari tourism village has decreased in the number of tourist visits, even though the potential of tourist attractions offered is increasingly diverse. This situation is a major concern for managers in an effort to increase visiting tourists. The purpose of this study was to analyze the servi...
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| Format: | Article |
| Language: | English |
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Fakultas Ekonomi Universitas Sriwijaya
2019-07-01
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| Series: | Sriwijaya International Journal of Dynamic Economics and Business |
| Subjects: | |
| Online Access: | https://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/145 |
| _version_ | 1797278228610547712 |
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| author | Gusti Ngurah Joko Adinegara |
| author_facet | Gusti Ngurah Joko Adinegara |
| author_sort | Gusti Ngurah Joko Adinegara |
| collection | DOAJ |
| description |
Blimbingsari tourism village has decreased in the number of tourist visits, even though the potential of tourist attractions offered is increasingly diverse. This situation is a major concern for managers in an effort to increase visiting tourists. The purpose of this study was to analyze the service quality attributes considered important by tourists as well as the perceived performance they felt when visiting. The sample size is 99, which consist of both domestic and foreign tourists. Importance Performance Analysis (IPA) is used in order to identify service quality attributes. The results show that there is a gap between the level of importance and performance of service quality attributes. Based on cartesian diagram, it is found that there is one attribute in concentrate here quadrant which is the main priority to be improved. These attribute is the experience of trekking, hiking, bird watching, and local activities. Based on the results obtained of customer satisfaction index, service qualities that have been given are on criteria quite satisfactory. The results of this analysis can help the village and tourism management staff in improving the service quality of tourists in terms of service, accommodation and cuisine. Research recommendations are also discussed to obtain more comprehensive results in measuring the satisfaction of tourists when visiting tourism village destination.
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| first_indexed | 2024-03-07T16:00:16Z |
| format | Article |
| id | doaj.art-abc826903a2f41ce9c37a4cdcfb17c98 |
| institution | Directory Open Access Journal |
| issn | 2581-2904 2581-2912 |
| language | English |
| last_indexed | 2024-03-07T16:00:16Z |
| publishDate | 2019-07-01 |
| publisher | Fakultas Ekonomi Universitas Sriwijaya |
| record_format | Article |
| series | Sriwijaya International Journal of Dynamic Economics and Business |
| spelling | doaj.art-abc826903a2f41ce9c37a4cdcfb17c982024-03-04T21:54:00ZengFakultas Ekonomi Universitas SriwijayaSriwijaya International Journal of Dynamic Economics and Business2581-29042581-29122019-07-013210.29259/sijdeb.v3i2.%p78Perception of Tourism Satisfaction: A Study at Blimbingsari Tourism Village in BaliGusti Ngurah Joko Adinegara0Universitas Dhyana Pura, Bali Blimbingsari tourism village has decreased in the number of tourist visits, even though the potential of tourist attractions offered is increasingly diverse. This situation is a major concern for managers in an effort to increase visiting tourists. The purpose of this study was to analyze the service quality attributes considered important by tourists as well as the perceived performance they felt when visiting. The sample size is 99, which consist of both domestic and foreign tourists. Importance Performance Analysis (IPA) is used in order to identify service quality attributes. The results show that there is a gap between the level of importance and performance of service quality attributes. Based on cartesian diagram, it is found that there is one attribute in concentrate here quadrant which is the main priority to be improved. These attribute is the experience of trekking, hiking, bird watching, and local activities. Based on the results obtained of customer satisfaction index, service qualities that have been given are on criteria quite satisfactory. The results of this analysis can help the village and tourism management staff in improving the service quality of tourists in terms of service, accommodation and cuisine. Research recommendations are also discussed to obtain more comprehensive results in measuring the satisfaction of tourists when visiting tourism village destination. https://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/145ImportancePerformanceService QualityTourist SatisfactionTourism Village |
| spellingShingle | Gusti Ngurah Joko Adinegara Perception of Tourism Satisfaction: A Study at Blimbingsari Tourism Village in Bali Sriwijaya International Journal of Dynamic Economics and Business Importance Performance Service Quality Tourist Satisfaction Tourism Village |
| title | Perception of Tourism Satisfaction: A Study at Blimbingsari Tourism Village in Bali |
| title_full | Perception of Tourism Satisfaction: A Study at Blimbingsari Tourism Village in Bali |
| title_fullStr | Perception of Tourism Satisfaction: A Study at Blimbingsari Tourism Village in Bali |
| title_full_unstemmed | Perception of Tourism Satisfaction: A Study at Blimbingsari Tourism Village in Bali |
| title_short | Perception of Tourism Satisfaction: A Study at Blimbingsari Tourism Village in Bali |
| title_sort | perception of tourism satisfaction a study at blimbingsari tourism village in bali |
| topic | Importance Performance Service Quality Tourist Satisfaction Tourism Village |
| url | https://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/145 |
| work_keys_str_mv | AT gustingurahjokoadinegara perceptionoftourismsatisfactionastudyatblimbingsaritourismvillageinbali |