Perceived transaction cost and its antecedents associated with fintech users' intention: Evidence from Pakistan

Researches depict a considerable degree of acknowledgment of financial technology improvement in Pakistan. However, the costs blocking clients' intention to utilize financial technology remain dubious. Building upon Transaction Cost Economics and Innovation diffusion theory, this paper hypothes...

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Main Authors: Chunling Li, Nosherwan Khaliq, Leslie Chinove, Usama Khaliq, Mirzat Ullah, Zoltán Lakner, József Popp
Format: Article
Language:English
Published: Elsevier 2023-04-01
Series:Heliyon
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844023023472
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author Chunling Li
Nosherwan Khaliq
Leslie Chinove
Usama Khaliq
Mirzat Ullah
Zoltán Lakner
József Popp
author_facet Chunling Li
Nosherwan Khaliq
Leslie Chinove
Usama Khaliq
Mirzat Ullah
Zoltán Lakner
József Popp
author_sort Chunling Li
collection DOAJ
description Researches depict a considerable degree of acknowledgment of financial technology improvement in Pakistan. However, the costs blocking clients' intention to utilize financial technology remain dubious. Building upon Transaction Cost Economics and Innovation diffusion theory, this paper hypothesizes that consumers' transaction cost of fintech is affected by nine antecedents: perceived asset specificity, complexity, product uncertainty, behavioral uncertainty, transaction frequency, dependability, limitations, convenience, and economic utility. Transaction cost has a negative relationship with consumers' intentions to use fintech for online buying or availing services. We tested the model using data gathered from the individuals. The results show that factors that are positively related to consumers' perceived transaction cost, among them product uncertainty (β = 0.231) is the greatest of factors, followed by behavior uncertainty (β = 0.209) and asset specificity (β = 0.17), those that are negatively associated are dependability (β = 0.11), and convenience (β = 0.224). The study is limited in scope, focusing primarily on cost factors. Future research may analyze additional cost-related elements and the actual use of financial technology by using samples from different countries.
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spelling doaj.art-abcf1ea1821d41f6ad10e9055e707e392023-04-29T14:55:29ZengElsevierHeliyon2405-84402023-04-0194e15140Perceived transaction cost and its antecedents associated with fintech users' intention: Evidence from PakistanChunling Li0Nosherwan Khaliq1Leslie Chinove2Usama Khaliq3Mirzat Ullah4Zoltán Lakner5József Popp6School of Economics and Management, Yanshan University, Qinhuangdao 066004, ChinaSchool of Economics and Management, Yanshan University, Qinhuangdao 066004, China; Corresponding author.School of Economics and Management, Yanshan University, Qinhuangdao 066004, ChinaBusiness School, Sichuan University, Chengdu, 610000, ChinaGraduate School of Economics and Management, Ural Federal University, Mira 19, 620002 Yekaterinburg, RussiaDepartment of Agricultural Business and Economics, Institute of Agricultural and Food Economics, Hungarian University of Agriculture and Life Sciences, Budapest, Hungary; Faculty of Agriculture, University of Science and Technology, Aliero, NigeriaJohn von Neumann University, Hungarian National Bank – Research Center, Izsáki út 10, 6000 Kecskemét, Hungary; College of Business and Economics, University of Johannesburg, Johannesburg 2006, South AfricaResearches depict a considerable degree of acknowledgment of financial technology improvement in Pakistan. However, the costs blocking clients' intention to utilize financial technology remain dubious. Building upon Transaction Cost Economics and Innovation diffusion theory, this paper hypothesizes that consumers' transaction cost of fintech is affected by nine antecedents: perceived asset specificity, complexity, product uncertainty, behavioral uncertainty, transaction frequency, dependability, limitations, convenience, and economic utility. Transaction cost has a negative relationship with consumers' intentions to use fintech for online buying or availing services. We tested the model using data gathered from the individuals. The results show that factors that are positively related to consumers' perceived transaction cost, among them product uncertainty (β = 0.231) is the greatest of factors, followed by behavior uncertainty (β = 0.209) and asset specificity (β = 0.17), those that are negatively associated are dependability (β = 0.11), and convenience (β = 0.224). The study is limited in scope, focusing primarily on cost factors. Future research may analyze additional cost-related elements and the actual use of financial technology by using samples from different countries.http://www.sciencedirect.com/science/article/pii/S2405844023023472Perceived transaction costCost antecedentsFintechIDTTCE
spellingShingle Chunling Li
Nosherwan Khaliq
Leslie Chinove
Usama Khaliq
Mirzat Ullah
Zoltán Lakner
József Popp
Perceived transaction cost and its antecedents associated with fintech users' intention: Evidence from Pakistan
Heliyon
Perceived transaction cost
Cost antecedents
Fintech
IDT
TCE
title Perceived transaction cost and its antecedents associated with fintech users' intention: Evidence from Pakistan
title_full Perceived transaction cost and its antecedents associated with fintech users' intention: Evidence from Pakistan
title_fullStr Perceived transaction cost and its antecedents associated with fintech users' intention: Evidence from Pakistan
title_full_unstemmed Perceived transaction cost and its antecedents associated with fintech users' intention: Evidence from Pakistan
title_short Perceived transaction cost and its antecedents associated with fintech users' intention: Evidence from Pakistan
title_sort perceived transaction cost and its antecedents associated with fintech users intention evidence from pakistan
topic Perceived transaction cost
Cost antecedents
Fintech
IDT
TCE
url http://www.sciencedirect.com/science/article/pii/S2405844023023472
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